1. Global Sponsorship Opportunities 2013

2. Michael Rutter - Motorcycle Racer
We will give you unparalleled access to British Superbike Series, Endurance World
Championship, Isle of Man TT, The International NW200, SES Zero Emission Series TT and
the world renowned Macau Grand Prix in the Far East, not only in terms of race going fans but
hours of live and repeat TV viewing and unprecedented press coverage. The monetry value of
advertising spend alone from Michael’s press last year was in excess £1.5M.
British Superbike alone this year topped This brochure, outlines the championships,
44 million global viewers with 10 million the bikes and Michael Rutter. Through
coming from the UK and that is only part of maximum Live brand exposure, data capture,
our offering, we believe that no one really or both, we will develop the sponsorship
exploits properly the race going fans in terms profile required to suit you and your budget,
of brand/product exposure and data base from camera facing rider and helmet space to
capture. We will work with you to devise the main line team sponsors.
best way to maximise your ROI.
Michael’s unique combination of being
competitive in both road racing and short
circuit racing and having a huge personal fan
base, means the possibilities we can offer
you and your brand are amongst the most
effective money can buy.

3. 2013 team programme
2013 sees an intensive and exhilarating schedule:
• 12 British Superbike race meetings - the world’s most viewed and competitive
Superbike championship
• 7 Isle of Man TT races – the ultimate display of human endeavour on public roads
• 5 North West 200 races - The worlds fastest road race
• 4 Endurance World Championship races - The premier worldwide endurance
motorcycle racing championship with Honda TT Legends
• Macau GP- Asia’s most watched and greatest international bike race

4. Media Outline
This is an incredible opportunity to take your brand and
products to the heart of a truly massive audience of ABC1
buying public. On screen we have full live and repeat
screening by British Eurosport, ITV, ITV4, with EWC being
covered on ESPN and Motors TV.
Taking place from April to November, the 2013 season
will involve a total of 43 races (36 in the UK, 5 in mainland
Europe, 1 in Japan and 1 in China).).

5. Media coverage
With a phenomenal viewing audience in excess of 69 million across all the events, our
reliable, professional, high profile team guarantees both press and TV interview time,
as well as front running race coverage. The winning record of the riders, the bikes and
the efficient way the team is run will match the essential professionalism required to
represent your brand and products.
The team also has the advantage of sponsor support by Avvio, the leading brand
engagement agency, to ensure your brand and all its activities work on and off the track
to maximise your return.

6. The Rider
Michael Rutter
Michael Rutter is an all-round racer, famed for his ability in wet and dry weather,
at both road and short circuit venues. The son of four-time TT F2 World Champion
Tony Rutter - also winner of eight Isle of Man TT races - it’s not hard to see where
he gets it from. As well as numerous TT rostrum results, Michael has scored
28 British Superbike victories on four different makes of motorcycle.
He is a true racing professional with a large international following of loyal and
passionate fans.
- 28 wins at the British Superbike Championship races.
- 13 wins at the North West 200.
- 3 wins and 9 podium finishes at the Isle of Man TT.
- 8 wins at the Macau Grand Prix - a record at Macau.
- Won Isle of Man TT Zero in 2011 and 2012.
- 1st to lap over 100mph on an electric bike.
- 1st to hit over 200mph in a road race.

7. The Rutter dynasty
Tony Rutter and his son Michael have both enjoyed huge success on Ducati v-twins. Rutter an amazing talent. He won two British titles riding Yamaha two-stroke twins
Like father. Like son. Both have made their name on the Italian v-twins. Tony won and was the man to beat week-in, week out on British short circuits.But he really hit
four World TTF2 titles for the Bologna factory. Michael has been a major player in the headlines once he started racing Ducatis.
the British Superbike championship with Ducatis at various times in his career. Tony

9. Sponsor testimonials
“Michael is without doubt an exceptional talent and “If there is one name that is synonymous with “I have found Michael to be one of the most responsive
a wonderful ambassador for the sport. As a sponsor, motorcycle racing fans it’s the ‘Rutter’ name, whether and attentive guys in the paddock to work with during
I welcome every opportunity to see Michael wearing it be the British Championship, the Isle of Man TT 2012. I have been in touch with many people via
my logo and his standing and professionalism within or the North West 200. Since 2005 Black Horse has recommendation from Michael, he also always passes
motorbike racing certainly gives my brand a boost. I’ve been sponsoring Michael Rutter. With Michael it is not on leads to other sponsors who have personally
thoroughly enjoyed working with him.” just about sponsoring one of the most popular and contacted me and business has been conducted
iconic British racers who will represent and promote from those leads which is a real unexpected bonus
Andy Baldwin, Rapid Solicitors
your Brand to the highest level , it’s also about an in relation to our sponsorship. I would like to thank
association with a true talent who is enthusiastic Michael for his professionalism and reciprocal support
and accessible to customers, always happy to sign during 2012 and we look forward to working with him
autographs and chat to clients and is someone who is again during 2013.
genuinely pleased to be associated with your business.
Gordon Hannen
Brand exposure with Michael is always high due to his
Regional Operations Manager, Vauxhall Motors
huge popularity both with race fans and the media.
Black Horse is the leading Motorcycle Finance provider
in the UK it is a privilege to be associated with one of
the leading road and track racers of our time.“
Dave Macey. Blackhorse Finance.
“Our affiliation with Michael started in 2009 and has “Sponsoring Michael over 10 years has certainly “We were a sponsor for Michael for the first time this
continued to grow ever since. He provides an excellent helped develop awareness and foster customer season, having never done any sponsorship before.
platform, which we use to grow public recognition for relations through race-meeting hospitality. Michael He could not have done any more professionally to
our products. Michael’s professionalism and track is a consummate professional - a humble and highly ensure we were happy with our logo presence and has
success is commensurate with our own standards.” likeable talent who really knows his craft. He brings a genuinely been a pleasure to work with. We’ve also
rare blend of competitive focus and people skills to a enjoyed terrific personal experiences and opportunities
Matt & Tim Batham, Bathams.
tough, yet very glamorous profession.“ for the profile of the company, and would not hesitate to
sponsor him again.”
Phil Crocker, Director of WW Channels Marketing,
Isilon Systems - an EMC Company. Glennis Toms, Employers Aide Ltd

10. British Superbike Championships (BSB)
The most spirited and aggressive races in the Superbike championships.
- Coverage by Eurosport reaches around 10 million homes in the UK.
- Coverage also by ITV and ITV4
- Overseas audience of 44 million households, across 61 countries.
- Minimum of 128 hours of live and 66 hours of highlights coverage per season in the UK,
plus Video on Demand and online clips.
Audience profile
- 65% aged 18 to 39* - 69% own 1 or more motorcycles
- 58% ABC1 with 75% - 76% own 1 or more
being male credit cards
- 92% own 1 or more cars

11. Isle of Man TT
Experience the spectacle and danger of one of the last, truly great sporting challenges.
- 80k spectators on the island, with 652k TV viewing audience at its peak.
- 30 hours of top TV media coverage.
- TT featured in stories in over 50 countries worldwide including TV, radio,
national press, specialist bike press and online.
TT Zero emission TT - won by Michael Rutter in 2011 & 2012
Michael was thrilled to be invited by Motoczysz to race their new bike. A fantastic new
generation of racing motorcycles, aimed at accelerating the development of alternative
powered transport. Not sluggish battery bikes, but true racing bikes capable of speeds
in excess of 140mph.
Despite narrowly missing out on cracking the prestigious 100mph lap average in 2011,
Michael returned in 2012 and took victory with a 104mph lap.

12. Eighth Win for Rutter - Macau GP
Michael Rutter took a stunning eighth race win at 2012 Macau Grand Prix; Rutter riding
for Jezac SMT Honda team dominated proceedings over the drama packed week and
took the overall win of the ten lap race by five seconds from nearest rival and former
team-mate Martin Jessopp.
Michael once again made the race his own and was fastest in the majority of practice
and qualifying sessions. Gently building up his pace over the week he was third in the
opening practice session but was soon up to speed and putting in some good times and
topped every session for the rest of the week. The first qualifying session was cut short
after only ten minutes due to a serious accident. The remaining sessions were also
hindered with wet weather and delays, despite this Michael still continued to dominate
the time sheets and qualified on pole for the race.
“I’m over the moon to have gone into the record books again with win number eight;
I really enjoy coming here and hope I can continue for a few more years yet. I’d like to
thank all my loyal sponsors for supporting me this year through a tough season and
I’m glad I’ve been able to end the season on a high and repay them for everything they
have done for me. Now I’m looking at finalising my plans for 2013.”

13. North West 200
Enjoy the allure of Ireland’s largest outdoor sporting
event and one of the world’s fastest road races.
- Over 100k spectators crowd the triangle circuit.
- Speeds in excess of 200mph.
- Coverage includes 2 hour highlights on BBC1
Northern Ireland with a peak
audience of 126k.
- 67k collectively watch through BBC’s iPlayer the
preview and highlight programmes.
This is an event that has been dominated by Michael
Rutter in recent years.

14. Sponsorship package costs
Our sponsorship offering has been scaled to allow for great brand exposure
opportunities in conjunction with fantastic hospitality experiences for you and
your customers.
As a result, there will be a combination of main title sponsors alongside equally
important secondary partners. However, we recognise the level of budget will
vary so rather than setting specific sponsorship packages; we are very open to
discuss the sponsorship options available based on the level of your available financial
commitment.
Whatever the scale of support – our pledge is that secondary partners will not feel like
poor relations and will still get a great return and experience.

16. The bikes
The BSB bikes average more than 190bhp and are capable of reaching over
200mph. If you haven’t witnessed the atmosphere first hand, the explosive
acceleration off the line or the riders rubbing elbows at incredible speeds - then
you really should! BSB has a huge following of fans who follow the championship
around the UK, and that is a testament to the teams and riders who push
themselves and their bikes to the limit, whilst never forgetting that they’re
racing to entertain the massive crowds at the circuits. BSB is now a globally
recognised brand, broadcast live throughout Europe, Asia and Australasia, with
some of the world’s best riders and most prestigious manufacturers. And, above
all, it’s possibly the most thrilling spectator sport on the planet!

17. Hospitality at the races
For you and your customers seeking the real, exhilarating and very live race encounter,
we can ensure you will have a very unique experience. To achieve this, we will work
with you either directly or with your agencies to make sure every part of your visit will
create an ultimate day.
- Paddock passes with meet and greet at the entrance
- Exclusive partner suites fully hosted by a team host
- Pre-race rider access
- Pit garage access
- B2B networking

18. Experiential – away from the races
To increase return, we also offer experiential marketing at events and elsewhere. The
nature of which depends entirely on the sponsor. Each opportunity will be assessed on
an individual basis, but could include product sampling, competitions, PR association
and company link-ups. Ultimately, the opportunity will be used for data capture to
provide information that you can use and act upon.

20. To s t a r t a c o n v e r s a t i o n
We would be delighted to discuss any aspect of these
opportunities in more detail, so please contact us:
Suzy Burr
Email: sb@create.com
Mob: + 44 (0)7850 740 313
Duncan Gardner
Email: duncan.gardner@avvio.co.uk
Mob: + 44 (0)7747 792113