2. Agenda
• The Evolution of Editing
• Basic Concepts and Terminology
• Editing with Premiere
– Getting Started
– Working with the Timeline
– Importing Media
– Inserting visual content
– Inserting audio
– Inserting titles
• Assignment #2 - Slideshow
23. Technical:
Taking visual and
audio material and
Photo by softmellows mohan on Flickr
altering it from its
original form into
something new.
24. Artistic:
Deciding what to
elements to keep, what
to throw away, and what
Photo by John Morgan on Flickr
to combine to create a
visually pleasing finished
product.
25. “Cut with your gut.”
– Dede Allen, 3-time Academy Award nominated film editor
“Whether you are cutting on a Moviola or an Avid,
it’s all up here [points to head] and in here [points to
heart]. All editors can cut; the only difference is their
personality and the desire to make the best film they
can.”
– Michael Kahn, Academy Award winning editor of “Munich”
Hinweis der Redaktion
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Moviola – invented in 1917 by Iwan Seurrier as a consumer home movie projector. Cost was prohibitive ($600, equivalent to $20,000 today). Seurrier re worked the concept and sold it to movie studios, who began using it around 1924. \n
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Engineers in the early days of television (1928) needed an actor that could stand under the hot lights for hours on end as they tweaked and sharpened the broadcast image. The first TV image was only 2 inches tall. \n
Two things delayed the progress of television technology greatly – the Great Depression and World War II.\n
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In 1951, Charles Ginsburg invented the first video tape recorder. He is said to have revolutionized television broadcasting. Videotape allowed for “instantaneous” recording and playback of information, unlike film. Television had been predominantly live until now. \n
The first video tapes were 2” wide by 7000 feet long. They could only record a few minutes of black and white video. Later models could hold about 1 hour of video. Prior to the invention of video tape, almost everything that you saw on TV was done live – including the commercials!\n
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JVC came out with a competing format called VHS in the mid 1970s. VHS was lower quality than Betamax, but by 1981, Betamax sales had sunk to 25% in the U.S. Primary reason was tape length – Betamax, with its higher tape speed, was only available in 1 hour lengths, maximum. VHS in Extended Play format, could get up to 6 hours of recording time. Sony misjudged the market, thinking picture quality was more important to the consumer than length of recording time. \n
