The document provides biographical information about Suzanne Yada, noting her experience working for various startups and publications. It then offers advice for entrepreneurs, including generating ideas by considering what readers want or pain points to address, networking, developing a personal brand, and diversifying income sources. The document encourages attendees to pitch their own ideas and provides resources for getting help with entrepreneurship.

1. Think like an entrepreneur
Alaska Press Club
May 8, 2010

2. Who is this Suzanne Yada?
Social media strategist
San Francisco Public Press
Web producer
Silicon Valley/San Jose Business Journal
Online editor
Spartan Daily, San Jose State University
Journalism and business student at SJSU
Previously:
Copy editor/designer, Visalia Times-Delta

3. Who is this Suzanne Yada?
And who is she to talk about entrepreneurship?
Worked for these startups:
• Unlimited Zine
• Evolution Literary Magazine
• Visaliyoung
• Truth/Xposed Magazine
• KFSC-LP 94.1 FM Visalia
• Explore Central Valley Downtown
• San Francisco Public Press
• CoPress
• SHiFT Magazine

4. Who is this Suzanne Yada?
And who is she to talk about entrepreneurship?
Only these still exist:
• KFSC-LP 94.1 FM Visalia
• San Francisco Public Press
• SHiFT Magazine

5. Entrepreneurship:
Whether you’re employed or starting something new,
here’s how to do it.

6. %@*$ fear.
The biggest risk right now is doing nothing.

7. Ideas.
You have them.

8. Three questions to ask
What do you wish your newspaper could do?
Great graphics? A new beat? Better way to organize
newsroom? New tool that would make life easier?
What would readers like?
New ways to contribute content? Interact with each
other? Better ways to find information?
What’s the biggest pain in the butt?
No stable Internet connection in your community?
Too much information? Not enough?

9. Steal ideas.
They have them.

10. Get feedback.
If you're afraid to ask, you suck as a journalist.

11. But not too much
feedback.
"If I had asked people what they wanted,
they would have said faster horses."
--Henry Ford

12. Let’s hear it.
Did any ideas cross your mind?

13. Pitch it.
Journalists pitch stories very well.
Now let’s do it for ideas.

14. Network.
It really is all about who you know.

15. Personal brand.
You have one already. Sorry.

16. Looking to start
your own thing?

17. Get big funding.
All the cool kids are doing it.

18. Or not.
Bootstrapping is the new black.

19. Free tools rule.
They keep costs down and creativity up.

20. Free tools startups can use
WordPress
Skype
MagCloud.com
Blurb.com
Lulu.com
Cafepress.com

21. Things worth paying for
Hosting (DreamHost has been good to me)
Website domain
oDesk.com
… a lawyer… sigh.

22. Money is
awesome.
Fancy-schmancy people call it "monetization."

23. Diversify that income!
Advertising
Subscriptions
Events
Community workshops/seminars
Special publications/databases
E-commerce (wine lists, travel clubs, etc)
Services (graphic design, web development, etc)

24. Get help.
What? You don’t know everything?

25. Where to get help
Small Business Association: sba.gov
Alaska Commerce, Community and Economic
Development: commerce.state.ak.us
RJI Collaboratory: rjicollab.ning.com
Google “Alaska entrepreneurs”

26. You are all awesome.
Keep in touch.
suzanne@suzanneyada.com