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Go Mobile
- 1. Going mobile Producing and sharing content for mobile audiences on a variety of channels Joshua Roth • Gretchen Macchiarella
- 3. 37% get news from the deviceSource: Pew Research Center for the People and the Press, 2008
- 4. Breaking it down 19% of adults access Internet on typical day with cell/smartphone 53% of those between the ages of 18 and 29 have used the Internet on a handheld device 32% Americans have gone online with mobile device to check email, access the Internet for information or send IMs Source: Pew Internet & American Life Project
- 6. Finding apps
- 7. Android up and coming At least 10,000 applications available on platform today Over half of Android and iPhone users spend more than 30 minutes per day using apps Source: AndroLib, techcrunch.com, Admob
- 10. Social media stats YouTube: 100 million monthly viewers in March 2009 Facebook: 100 million to 200 million users in 8 months Twitter: As of April, had 7 million unique monthly visitors At this pace, it’ll have nearly 100 million visitors in April 2010 Source:April 17th, 2009 | by Stan Schroedermashable.com
- 11. Demise of e-mail Social networking now has more reach than e-mail worldwide. Source: July 20th, 2009 | by Adam Ostrow, Mashable.com
- 12. Mobilesocial media August 17th, 2009 | by Ben Parr, mashable.com
- 13. Mobile social media iPhone poised to become leading camera on flickr August 17th, 2009 | by Ben Parr, mashable.com
- 14. More resources http://www.w3.org/2007/02/mwbp_flip_cards.html http://www.ojr.org/ojr/people/robert/200907/1765/ http://mashable.com/2009/07/20/twitter-new-users/ Source: W3.org
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- Our April 2009 survey also asked respondents if “yesterday” (i.e., the day before they answered our survey) they engaged in the activities that constitute online use. Analysis of those activities shows that 23% of cell users went online on the typical day. That contrasts with 64% of laptop users who did this. Representing these figures as a share of all adults shows that:19% of adults access the internet on the typical day with a cell or smartphone; 31% of laptop users access the internet wirelessly at least once a day. The demographic look of handheld internet users differs in certain respects than that of laptop users. With an average of 32% of all adults having ever gone online with a handheld as a baseline:53% of those between the ages of 18 and 29 have used the internet on a handheld device.56% of all Americans have accessed the internet by wireless means.An April 2009 survey conducted by the Pew Research Center’s Internet & American Life Project asked respondents whether they had used a variety of devices – laptops, cell phones, game consoles, and more – to go online using a wireless network. Altogether, 56% of Americans said they have at some point used wireless means for online access. 39% of all Americans have used a laptop computer to go online wirelessly, making this the most prevalent means of wireless access.32% of all Americans have gotten online with a mobile device – meaning they have used a cell phone or other handheld device to check email, access the internet for information, or send instant messages. In December 2007, 24% of Americans said they had at some point used the internet on their mobile device.By April 2009, 32% of Americans said they had at some point used the internet on their mobile device.When mobile users are away from home or the office, they like mobile access to stay in touch with others, but also to access information on the go.When mobile users were asked to think about how they get information or communicate with others while away from home or work:50% say it is very important to them to have mobile access in order to stay in touch with other people.46% say they mobile access is very important for getting online information on the go.17% say mobile access is very important to them so they can share or post online content while away from home or work. Source: Pew Internet and American Life Project
- In the mobile OS world, Google’s Android is still a challenger but with the amount of devices that will be running the system that are due to come out in the coming months alone in combination with its open approach it is definitely a contestant to watch closely. The success of Apple’s App Store for the iPhone / iPod Touch is often measured by how many apps have already been developed for the platform (around 70,000), but since Google doesn’t disclose exactly how many apps are available through Android Market it was difficult to compare the two on that particular level.But thanks to AndroLib, which provides a useful website where you can browse Android apps from your computer (unlike the Android Market website), we can conclude that there are currently at least 10,000 applications and games available on the platform today.
- April 17th, 2009 | by Stan Schroedermashable.com2009 is the year of social media. Once, Twitter () was a place where you could read about someone else’s cat. Now, it’s the first place you go to when there’s breaking news. Sites like Digg (), Reddit (), and Facebook () can now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there. Many milestones have been reached; the growth of nearly every aspect of social media has and continues to be enormous. We’ve dug up some amazing statistics and numbers from this realm. YouTube, Hulu and GoogleIn March, YouTube () reached 100 million monthly viewers in the US. 6.3 billion videos were viewed on the site. Its competitor, Hulu (), is also growing fast, but not nearly as fast as YouTube. In March alone, YouTube has grown almost two Hulus in size. According to some calculations, YouTube will serve 75 billion video streams to 375 million unique visitors in 2009. Is Google getting any money out of it? Hardly. Some reports claim that the video sharing service is costing them $1.65 million dollars per day. Is this money-bleeding causing Google () much grief? Not really. According to their latest financial report, its revenue in the first quarter was $5.51 billion, a 3% decrease from last quarter, but still a 6% increase from the same period last year.Facebook & MySpaceFacebook has grown from 100 million to 200 million users in less than 8 months. If it were a country, it would be bigger than Brazil. Its traffic has grown immensely in one year’s period, especially in Europe where it grew 314%. According to comScore, it has grown a staggering 2,721% in Italy from February 2008 to February 2009. In other European countries, its growth was also immense: 999% in Spain, 607% in Belgium, 518% in France, 499% in Switzerland.MySpace (), the social network that used to break records like these, is now lagging behind Facebook; according to latest calculations, Facebook now has a total of 65.7 million unique visitors versus MySpace’s 54.1 million. MySpace was sold to News Corp. for $580 million in 2005. Facebook’s valuation? Depending who you believe, it could be anywhere from 2 to 15 billion dollars. Not bad, considering the economic situation. Finally, here’s another sign of the times: Nielsen Online’s latest research shows that social networking is now more popular than email. According to their study, 66.8% of Internet users have used social networks, while only 65.1% have used email.Twitter & the restRemember the time when Robert Scoble had a couple thousand Twitter followers, and it was a big deal? Now there’s a guy with one million Twitter followers. If you type “Ashton Kutcher” into Google, his Twitter account will be the third result. Twitter itself is growing at a crazy rate; although it already has a very large audience, it grew 76.8 percent just from February to March. Its yearly growth rate? 1,382 percent. According to Nielsen, Twitter currently has 7 million unique monthly visitors. If it keeps growing at this rate, it’ll have nearly 100 million visitors same time next year. As far as social news sites go, Digg’s recently launched DiggBar has increased the site’s traffic by 20%, or so they claim. And, according to Compete, Digg is at 36 million uniques and growing fast again, despite a dip in traffic in February. Frequently cited as Digg’s main competitors, Reddit and StumbleUpon () are also growing, but they have a long way to go before they come anywhere close to Digg. Not everyone is doing this well, though. Another social news site, Propeller.com, is unfortunately dying, having fallen to around 1 million monthly uniques, compared to 1.89 million in September 2008. Finally, the most recent numbers I’ve had the misfortune to write about: The Pirate Bay four has been sentenced to 1 year of prison each, and they must pay 3.6 million dollars in damages.
- Meanwhile, the demise of email sharing isn’t all that surprising considering that on the whole, social networking now has more reach than email worldwide.Source: July 20th, 2009 | by Adam OstrowMashable.com
- it’s a reflection of the intense popularity of mobile smartphones and specifically the rise of the iPhone. You always have a camera in your pocket (and with the 3GS, a camcorder too). Just as important is that it’s easy to upload your pictures directly from your mobile phone to your Flickr account. That’s something most digital cameras can’t do, since they aren’t connected to 3G or Wifi connections.Just eight months ago, more than 20 million users were actively using Facebook on their mobile devices. Today, the company has announced that that number has more than tripled — bringing the current active userbase to more than 65 million.
- it’s a reflection of the intense popularity of mobile smartphones and specifically the rise of the iPhone. You always have a camera in your pocket (and with the 3GS, a camcorder too). Just as important is that it’s easy to upload your pictures directly from your mobile phone to your Flickr account. That’s something most digital cameras can’t do, since they aren’t connected to 3G or Wifi connections.Just eight months ago, more than 20 million users were actively using Facebook on their mobile devices. Today, the company has announced that that number has more than tripled — bringing the current active userbase to more than 65 million.