1. What type of headline does this ad use?
(Click on your answer from the list below)
- A news headline
- A directiveheadline
- An emotionalheadline

2. What type of headline does this ad use?
(Click on your answer from the list below)
- A news headline – try again
- A directiveheadline
- An emotionalheadline

3. What type of headline does this ad use?
(Click on your answer from the list below)
-A directiveheadline – Correct!
The ad tells you directly to eat vegemite in order to
start your day well
Go to the next question

4. What type of headline does this ad use?
(Click on your answer from the list below)
- A news headline
- A directiveheadline
- An emotionalheadline – try again

5. Make a list of the things you think make this ad appeal to your emotions
Post your thinking on your blog
Go to the next question

6. Choose which
type of headline
is used in this ad.
Discuss your
choice with a
partner and talk
through why you
think this
Go to the next question

7. With you partner visit the Ads of the world
website.Pic your favourite ad.
Using the visual from this ad, write different
types of headlines.
For example if the ad uses an emotive
headline, re-write it so it becomes a direct
benefit headline, a news headline and so on.
Make 5 different examples
Go to the next question

8. Congratulations, you have finished the
tasks. We will now have a class discussion
to talk about what we have learnt today.