This presentation discusses the changes that have occurred in expectations and perceptions now that social and mobile have shifted the power to the consumer.

1. NiUG
Conference
Austin, TX
April 22-24, 2013

2. NiUG
Conference
Austin, TX
April 22-24, 2013

3. NiUG
Conference
Austin, TX
April 22-24, 2013
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4. NiUG
Conference
Austin, TX
April 22-24, 2013
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5. NiUG
Conference
Austin, TX
April 22-24, 2013
Members read
email on
mobile

6. NiUG
Conference
Austin, TX
April 22-24, 2013
People actively
look for
information

7. NiUG
Conference
Austin, TX
April 22-24, 2013
Be there when
your members
are waiting

8. NiUG
Conference
Austin, TX
April 22-24, 2013
Members
expect one
experience

9. NiUG
Conference
Austin, TX
April 22-24, 2013
First inquiry on
mobile;
research on
computer

10. NiUG
Conference
Austin, TX
April 22-24, 2013
Target group
without
smartphones
is the
exception

11. NiUG
Conference
Austin, TX
April 22-24, 2013
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12. NiUG
Conference
Austin, TX
April 22-24, 2013
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13. NiUG
Conference
Austin, TX
April 22-24, 2013

14. NiUG
Conference
Austin, TX
April 22-24, 2013

15. NiUG
Conference
Austin, TX
April 22-24, 2013
Events Membership
Publications
Social
Networking
Ecommerce
Donations/FR

16. NiUG
Conference
Austin, TX
April 22-24, 2013
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17. NiUG
Conference
Austin, TX
April 22-24, 2013