Repricing can work wonders for your E-commerce business.
Airlines have done it; hotels have done it, and now e-commerce is doing it! Wondering what these three have in common? Here’s a hint – it’s the pricing strategy. If you have thought cloud has gathered around dynamic pricing, then bingo! Whether you like it or not, dynamic pricing has found its niche in online marketplaces. If you are still wondering what dynamic pricing is, don’t be disheartened because you already know what it is, you just didn’t know its technical name. Read on to learn more about dynamic re-pricing advantage in ecommerce and find out why it is thriving in the e-commerce industry.
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Repricing Advantage in E-Commerce
1.
2. Dynamic is the watchword
Whether you like it or not, dynamic
pricing has found its niche in online
marketplaces.
Dynamic pricing is a flexible pricing
strategy wherein the cost of a product
or service changes in response to real-
time changes in supply and demand in
the concerned market.
3. Dynamic Pricing and Price Discrimination
Price discrimination is concerned
with price changes based on
customer’s demographics
Dynamic pricing focuses on price
changes depending on fluctuations
in the demand and supply in the
market.
4. Big Data And Repricing
Relevant and accurate data along
with fast and reliable technology
does the magic.
With the emergence of big data
analytics, automatic repricing
according to predetermined rules
could be done at a minute level.
5. Additional Features Enabled by Big Data
Provides info on product availability,
shipping charges and the level
of demand.
Advanced options like optimizing the
pricing to comply with already set
rules are also enabled.
6. The fruits of real-time pricing
Product awareness
Competitive intelligence
Valuable insights
Pricing recommendations
Track results
7. Product awareness
Meaningful analysis of data
bestows the retailer with the
knowledge of similar products
in the market, their availability,
demand and pricing.
8. Competitive intelligence
If you know your competitors, your
customers and your current market,
then you are equipped with
competitive intelligence that makes
you capable of wise decision-making
with regard to pricing of your product.
9. Valuable insights
The software lets you decipher the
real-time market and gives you
valuable insights into the patterns
and emerging trends in the market
helping you stay a step ahead of
your competitors.
10. Pricing recommendations
Your software not only interprets
enormous data for you, it can also put
forward suggestions or pricing
recommendations that would work
best for you
11. Track results
Repricing software gives you
information regarding how
effective your present pricing
strategy has been and the profit
you made because of it.
12. Some customers feel that constant
change in pricing makes the product less
trustworthy.
Furthermore, every retailer must
ascertain that the repricing software he
is about to use is efficient
Things to Keep in Mind
16. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified approach
to customer acquisition. This unified digital marketing approach requires system
integration between various CMS and CRM platforms, and a slew of eCommerce,
Marketing Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce, open source
and .Net based systems enables us to build effective custom integrated solutions
for our clients.