The document summarizes an upcoming webinar about the Ektron-Eloqua Connector. The webinar will discuss how to improve conversion rates and target personalized content across channels using the connector. It will also demo how the connector allows marketers to capture subscription lists, run email campaigns from within Ektron, create rules for targeted content, and manage personas all in one place. The connector solves problems marketers face around low conversion rates when showing one-size-fits-all content and seamless integration between tools.

1. Ektron-Eloqua
Connector Advantage
Sep 23rd, 2014
11 amEST | 4 pmGMT
#suyatiwebinar

3. OUR
SPEAKERS

4. 1. How to improve conversion rates?
2. How to target and personalize content across
channels?
3. How the Ektron DXH – EloquaConnector can
solve the problems of marketers, and fill the
gaps in existing tools.
4. Demo
a) Capture subscription list
b)Run E-Mail campaign from within the Ektron
CMS work area
c) Creating rules for Targeted content
d)Persona Management
OUR
AGENDA

5. PROBLEMS OF
MARKETERS

6. CONVERSION RATES
RANGE FROM
1 - 3%
Source: Steelhouse

7. DIFFERENT PEOPLE
SAME CONTENT

8. AWARENESS
CONSIDER
PURCHASE
SERVICE
LOYALTY
CUSTOMERS IN
DIFFERENT
STAGES
OF THE SALES CYCLE

9. MOST MARKETERS
FAIL
AT THIS STAGE

10. 74% OF ONLINE
CONSUMERS GET
FRUSTRATED
WHEN CONTENT
NOT OF INTEREST
TO THEM IS SHOWN
Source: Janrain & Harris Interactive

11. SEAMLESS
INTEGRATION
BETWEEN CMS AND
AUTOMATION TOOLS

12. MARKETERS CREATE
DIFFERENT
PERSONAS
BASED ON CERTAIN
ATTRIBUTES

13. IMPROVE
CLICK RATES
BY 14%
AND
CONVERSION RATES
BY 10%
Source: Aberdeen

15. ektron
eloqua
Connector Advantage
To watch the demo
click here

16. THANKYOU
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