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A study on Marketing Function Audit and Competitive Analysis of Godrej Interio in India ,[object Object],[object Object],[object Object],[object Object],A study on Marketing Function Audit and Competitive Analysis of Godrej Interio in India
 
Benefits of a marketing audit   ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing function Audit ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Godrej Interio ,[object Object]
Con………… ,[object Object],[object Object],[object Object]
PRODUCT & PRICE OF GODREJ INTERIO .
 
 
BEDROOM CONCEPT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICE ,[object Object],[object Object]
 
 
LIVING ROOM CONCEPT ,[object Object],[object Object],[object Object]
LIVING ROOM CONCEPT ,[object Object]
 
CUPBOARDS ,[object Object],[object Object],[object Object],[object Object]
CUPBOARDS ,[object Object],[object Object]
 
BEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEDS PRICE ,[object Object]
 
STUDY ROOM ,[object Object],[object Object],[object Object],[object Object],[object Object]
STUDY ROOM ,[object Object]
 
DINING ROOM ,[object Object],[object Object],[object Object],[object Object],[object Object]
DINING ROOM CONCEPT + DINING SET ,[object Object],[object Object]
 
KIDS ROOM ,[object Object],[object Object]
KIDS ROOM ,[object Object]
 
KITCHEN ,[object Object],[object Object],[object Object],[object Object]
KITCHEN ,[object Object]
 
HOME ACCESSORIES ,[object Object],[object Object],[object Object]
HOME ACCESSORIES ,[object Object]
 
OFFICE ,[object Object],[object Object],[object Object],[object Object],[object Object]
OFFICE ,[object Object]
 
LAB PRODUCT ,[object Object],[object Object],[object Object],[object Object]
MATTRESS
MATTRESS ,[object Object],[object Object],[object Object],[object Object]
MATTRESS ,[object Object],[object Object],[object Object]
 
CARPET ,[object Object]
 
DESKING ,[object Object],[object Object],[object Object],[object Object]
 
STORAGE ,[object Object],[object Object]
STORAGE ,[object Object]
What  Tactical Pricing Strategies  Godrej interio use ,[object Object],[object Object],[object Object]
Targeted Segmentation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Channel ,[object Object],[object Object],[object Object],[object Object],[object Object]
In BBSR ,[object Object],[object Object]
Competitor of godrej interio ,[object Object],[object Object],[object Object],[object Object],[object Object]
Godrej   Interio  -  Upto  20% Discount  -  New Year 2011 Offer  Sale on:  Furnishing, Kitchen, Furniture, Household Starts:  12 Dec 2010 Ends :  Limited Period Offer Expired:  Godrej   Interio  Home - Stylish Offer   Sal e on:  Furnishing, Furniture, Household Started:  31 Jan 2010 Ended :  Limited Period Offer Expired:  Godrej   Interio  - Mega Clearance SALE   Sale on:  Household Started:  25 Dec 2008 Ended :  Limited Period Offer SALES PROMOTION
[object Object]
Interio's Green Initiatives  ,[object Object],[object Object],[object Object]
ADVERTISEMENT
Godrej Interio - Up to 20% Discount - New Year 2011 Offer  Sale on: Furnishing, Kitchen, Furniture, Household Starts: 12 Dec 2010 Ends : Limited Period Offer Expired: Godrej Interio Home - Stylish Offer  Sale on:  Furnishing, Furniture, Household Started:  31 Jan 2010 Ended :  Limited Period Offer Expired: Godrej Interio - Mega Clearance SALE  Sale on:  Household Started:  25 Dec 2008 Ended :  Limited Period Offer SALES PROMOTION
Godrej   Interio  partners with ‘ Anjaana   Anjaani ’ ,[object Object]
Public relations….. ,[object Object],[object Object]
Health is wealth…. ,[object Object]
Community  development ,[object Object]
Knowledge is power. ,[object Object]
.  SWOT of GODREJ INTERIO    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
cont,… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIRECT MARKETING Direct Mail  Although many believe Direct Mail marketing has seen its best days already passed; there is still some life in this powerful, traditional form of advertising. Direct Mail refers to postcards, brochures and flyers that are sent through the mail and generally contain a direct response call-to-action. Using direct mail means having to purchase some necessities for the campaign, including printing materials, postage and the address lists of the demographic you wish to target
Sales force ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Godrej

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  • 7. PRODUCT & PRICE OF GODREJ INTERIO .
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  • 57. Godrej Interio - Upto 20% Discount - New Year 2011 Offer Sale on: Furnishing, Kitchen, Furniture, Household Starts: 12 Dec 2010 Ends : Limited Period Offer Expired: Godrej Interio Home - Stylish Offer Sal e on: Furnishing, Furniture, Household Started: 31 Jan 2010 Ended : Limited Period Offer Expired: Godrej Interio - Mega Clearance SALE Sale on: Household Started: 25 Dec 2008 Ended : Limited Period Offer SALES PROMOTION
  • 58.
  • 59.
  • 61. Godrej Interio - Up to 20% Discount - New Year 2011 Offer Sale on: Furnishing, Kitchen, Furniture, Household Starts: 12 Dec 2010 Ends : Limited Period Offer Expired: Godrej Interio Home - Stylish Offer Sale on: Furnishing, Furniture, Household Started: 31 Jan 2010 Ended : Limited Period Offer Expired: Godrej Interio - Mega Clearance SALE Sale on: Household Started: 25 Dec 2008 Ended : Limited Period Offer SALES PROMOTION
  • 62.
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  • 66.
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  • 68.
  • 69. DIRECT MARKETING Direct Mail Although many believe Direct Mail marketing has seen its best days already passed; there is still some life in this powerful, traditional form of advertising. Direct Mail refers to postcards, brochures and flyers that are sent through the mail and generally contain a direct response call-to-action. Using direct mail means having to purchase some necessities for the campaign, including printing materials, postage and the address lists of the demographic you wish to target
  • 70.
  • 71.