Does fresh content impact your SEO ? Is it essential to update your content regularly to get higher rankings in Google ? What are the different Google algorithm updates related to content freshness ? What's caffeine update ? Find everything you need to know about how content freshness affect SEO in this video. You must learn about "Query Deserve Freshness (QDF)" as a Google ranking factor. Find our tips on how to make your content QDF friendly to improve ranking in Google Search.

1. AFFECT SEO?

2. Google updates its algorithm frequently
to provide the best possible information
to users.
Caffeine update was introduced in
June 2010 and it was a major change
that gave priority to the fresh contents.
With the introduction of the caffeine web
indexing system, content freshness
became a major ranking factor.

3. Amit Singhal developed an algorithm for Google
namely “Query Deserves Freshness” or QDF
which allows the search engine to crawl and index
fresh content more frequently than old contents.

4. CONTENTCO
 A study shows that the average crawling frequency
from Google increases with the addition of new content
or updating the stale contents.
 There is a correlation that exists between content
freshness and frequency of crawling. Besides, it has
been found that content freshness also improves the
rank of a particular web page.
 However, it doesn’t affect different types of niche to a
similar degree.
 Google uses the QDF algorithm to determine the
queries which are time-sensitive and needs fresh
content more frequently. In order to find such queries,
Google uses Search Volumes, News, And Social
Media Trends.

5. TIPS TO MAKE THE
CONTENT QDF FRIENDLY

6. Keep Updating
the Existing Content
Google accord a freshness score to the content
based on its publication date which degrades
over time.
So, crawling frequency from Google declines over
time and so does the rank of that page.
Changing or updating the old content regularly
might help to keep it fresh or to improve its
freshness score.
A.
B.
C.

7. However, any kind of minor changes would not
increase the freshness score and Google might
completely ignore the changes.
So, the change should be large enough to get
noticed by Google and priority should be given to
the main body contents.
Besides, the frequency of changes might also
attract the attention of Google, but the frequency
varies from one niche to another.
D.
E.
F.
Addition of new statistical data, sources and
trending queries might increase the crawling rate
and could boost the rank of a webpage.
G.

8. Keep Adding New Contents
A.
B.
C.
D.
E.
F.
Frequent addition of new content
could also help to boost the rank
of a website.
Number of webpages created
over a particular period
determines the freshness score
of a website. If the number is
higher, then the freshness score
would be high.
It has been found that the addition
of new web pages to a website
could increase the frequency of
crawling by Googlebot.
It also helps to earn valuable links
that would act as backlinks and
could improve the rank of a website.
Presence of broken links in the
content would harm its
freshness as well as rank in the
long run. So, the availability of
the link sources should be
inspected regularly and if
necessary the broken links
should be replaced or removed
completely.
Besides, newer links with actionable
takeaways should be added in the form
of referrals or citations to a webpage
which would give a signal of freshness.

9. Create Evergreen Contents
Unique and evergreen contents could stand
the test of time.A.
So, efforts should be made to create unique,
resourceful and attractive content that would
stay fresh for a longer time.
B.
Research is the key to gather enough data
required to create such content that needs a
little or no further changes after a certain
time interval.
C.
Besides, the use of attractive graphical
presentations in content could also increase
the retention rate which would indirectly
increase the freshness score of the content.
D.
Conducting keyword research could help to find the trending search queries and
modifying the stale content accordingly would attract more organic traffic which will
increase the freshness score of the concerned content and improve its rank.
E.

10. Content freshness does have a significant
impact on SEO outcomes.
So, webmasters should always keep in mind the
factors that should be taken into consideration to
increase the freshness score of the content.
Creating unique and resourceful content is one
of the best ways to keep the content fresh for a
longer time. Such unique contents would attract
more traffic and could also earn more natural
links which would not only increase visibility but
also increases the rank of a webpage.
A.
B.
C.
Besides, efforts should be made to add
resourceful links and information to stale content
to enhance its freshness score and improve
visibility.
D.
FINALLY

11. THANK YOU
www.suvaance.com