Implementing transformational change does not happen overnight, and it takes a certain mindset to measure performance and understand the results will come over time. Here are the seven key traits a CMO must possess to implement effective transformational change.

1. 7KeyCharacteristics
andSkillsaTransformational
CMOMustPossess
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2. Transformational CMOs must have an understanding of lean
and agile principles, and the ability to apply those principles
across all systems and strategies. The “always be shipping”
approach must be aligned across departments—IT can’t run
on two-week sprints while Marketing runs on six-month
“marathons”.
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1. Lean and agile

3. 2.
Performance
driven
Transformational CMOs are results driven
and measure success with KPIs clearly
linked to business performance. These
CMOs have an in-depth understanding of
business operations, an analytical
approach to problem solving, and the
ability to inspire others to action. They
build a culture of execution.
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4. 3. Ability to
break down
organizational
silos
In addition to partnering with the CEO
to grow the business, it is the
Transformational CMO’s responsibility
to break down organizational silos and
bring internal alignment to
departments and technology stacks.
By quickly identifying and resolving
time wasters and bottlenecks,
Transformational CMOs are able to
build momentum and drive growth.
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5. 4. MarTech
expertise to
align
technology
across all
business
functions
Transformational CMOs use their
understanding of Marketing Technology
software to assess how it relates to the distinct
needs of the organization.Technology stacks
should integrate across departments to create
a comprehensive customer view. With over
5,000 marketing technology solutions, this is
becoming a more daunting task than ever.
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6. 5.Abilitytolead
companywide
change
In order to lead organizational
change, the CMO must be able –
not just willing – to work with
multiple stakeholders, managers,
and teams. From partnering with
HR on Employer Branding to
working with customer service to
QA testing new products/services
to compiling and analyzing data,
Transformational CMOs work
closely with other departments.
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7. 6. Deep understanding of
customer behavior and journey
Transformational CMOs go beyond just crunching the data; they
look beyond just marketing metrics and review how the entire
enterprise is engaging the customer. By developing a deep
understanding of pain points and the overall customer journey,
they are able to create a simple and compelling brand story that
makes customers want to engage.
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8. 7. Ability to
convert
analytical
insight into
solutions that
drive demand
It’s much easier and less complicated to
cut costs than it is to drive topline
growth. Not only is this task
challenging, it is one of the most vital to
transformational change and perhaps
even moving to the corner office. Hire a
CMO that can step into a CEO role to
get more value out of the marketing
department. www.toprightpartners.com

9. Inadditiontopossessingtheseskillsandabilities,TransformationalCMOs
have3majorobstaclestoovercome:SimplicityinStory,ClarityinStrategy,
andAlignmentinSystems.Basedonourcollectiveexperienceshelping
brandsmovetotheTopRightcornerofthemarket,wehavecompiledan
ebooktohelpyouignitetransformationalchangewithinyourorganization.
move.toprightpartners.com/transformational-marketing-movetopright
Ifyouwanttolearnhowtotransformyourmarketing,engageyourcustomers,
andgrowyourbusinessthenthisebookisforyou.
Downloaditforfreenow>> www.toprightpartners.com