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10 secrets from transformational marketers
1.
QuotesfromTopRight's TransformationalMarketers InterviewSeries toprightpartners.com
2.
TheStoryreallystartedwith Salesandtheobjectionsthey werehearing. —NikkiNixon,Director,#FlipMyFunnel toprightpartners.com
3.
Theemploymentrelationshipisa veryspecificrelationship,andit hastobeonewherethevision andvaluesalign100percent. —ChadThevenot toprightpartners.com
4.
Starttocelebratetheshort-term wins.Whenyouseechangestartto takehold,youhavetocelebratethat. Itreinforcesitanditreallyhelpsdrive changedeeperintotheorganization. —C.NorwoodDavis,ChiefFinancialOfficer,12StoneChurch toprightpartners.com
5.
Youhavetosaythingsandthenlisten tothemarketplace.Putsomethingout andlistentowhatcomesback. Listeningtowhatisnew,relevant,and criticaltowhatwearetryingto accomplishisadisciplineinitself. —MichaelGavin,President,PRIUM toprightpartners.com
6.
Weuseourcorevaluesasourcenter point.Werecognizeeachofficewill haveitsownuniquepersonality,but fromacoreculturepointofview—how wetreateachother,howwetreatour clients,andwhatwethinkaboutour community—thathasgottobe consistent. —MontyHamilton,CEO,RuralSourcingInc toprightpartners.com
7.
Ittakesavillagetomovethe needleontransforminga company.It’sbeenajourney,and it’sonewecontinueon. —RobChen,FormerCMO,CEB toprightpartners.com
8.
Ittakesfocusontheinternalteam,not justtop-down,butinternallythrough ambassadorstodrivetransformation throughouttheorganization.Beinga ‘BestPlacetoWork’,hasbeena journey,notthedestination. —DanCampbell,Founder&ExecutiveChairman,HireDynamics toprightpartners.com
9.
Ifwecouldcreateatangible versionofallthoseideasand peoplecanseeandtouchwhat we’retryingtodo,it’sgoingtobe alotmoreconvincing. —HarmandeepSingh,Co-Founder&ChiefGrowthOfficer, BuildingClarity toprightpartners.com
10.
Alotofcompaniesfallinthetrap oftryingtobeallthingstoall people. —AlisonMoore,Founder&ManagingDirector, BluePointVentureMarketing toprightpartners.com
11.
Thereisneverafinishto TransformationalMarketing. —JeffErnst,Co-Founder&CEO,SlapFive toprightpartners.com
12.
Learnhowtosuccessfullynavigate transformationalchange-here'sfreeaccessto oneofourtopresourcesformarketingleaders. http://move.toprightpartners.com/transforma tional-marketing-moving-topright toprightpartners.com