In a world facing massive change, we need to take drastic measures; we need to be more generous and we need to be more collaborative. To this end, the author of Goodvertising and his team have created another world first: an Idea Sharing Market. As an uploader to WhereGoodGrows you can choose to allow your work to be recreated through the SharedGood License. This allows you to recreate or reimagine your work in markets around the world and share communication strategies that have proven successful. Taking water scarcity as an example, consider a certain campaign built around saving water in the shower – why shouldn't we share that thinking with other countries around the world? If it worked, and people really started to save water, wouldn't we want that change to take root further and further afield? Our speaker's latest work promises rapid progress in promoting sustainability in creative, responsible and accountable ways, making a sustainable lifestyle the norm. This is at the very heart of what WhereGoodGrows wishes to achieve, as an archive and through the SharedGood License.

1. WhereGoodGrows: Promoting Sustainability
in ever more Collaborative and Accountable
Ways
¡ Thomas Kolster, Founder and Creative Director,
Goodvertising Agency and WhereGoodGrows
Sustainable Brands
London Conference

18. B:8.75”
T:8.5”
S:8”
B:11.25”
S:10.5”
T:11”
ALICIA KEYS
ALICIA SACRIFICED HER DIGITAL LIFE TO GIVE REAL LIFE TO MILLIONS OF OTHERS AFFECTED
BY HIV/AIDS IN AFRICA AND INDIA. THAT MEANS NO MORE FACEBOOK OR TWITTER UNTIL WE
BUY HER LIFE BACK. VISIT BUYLIFE.ORG OR TEXT “BUYLIFE” TO “70500” TO BUY HER LIFE NOW.
SMS donations are charged at £5 to your phone bill. Always seek the permission of the bill payer. Keep a Child Alive will receive a minimum of 81% of this fee
due to network charges and processing. Photograph of Alicia Keys by Markus Klinko & Indrani, styling by GK Reid. buylife.org
JOB#: AD012 CAMPAIGN: DIGITAL DEATH FILE: AD012_KCA_ALICIA_KEYS_DD_AD FONTS
Downturn
Style
Heavy, Regular Ultra
CLIENT: KEEP A CHILD ALIVE PUBLICATION: SAFETY: 8” x 10.5”” Helvetica Oblique
TITLE: ALICIA KEYS AD UK TRIM: 8.5” x 11”
DATE: 11-26-2010 BLEED: 8.75” x 11.25”