Sustainable Brands '10 Announces SB Innovation Open, a Contest for Sustainable Start-Ups

1. THE
SUSTAINABLE BRANDS ‘10 POWER
MONTEREY CONFERENCE CENTER OF
MONTEREY CA, JUNE 7-10, 2010 AND
WHERE THE SUSTAINABILITY & BRAND & DESIGN COMMUNITIES COME TOGETHER TO SHAPE THE FUTURE
SB’10 INNOVATION OPEN
As part of our mission to be Shared exhibit space in the Sustainable Solutions Showcase at
a bridge to better brands, we SB’10, as well as “at cost” VIP admission to the full conference
are proud to announce the Relationships with and counsel from the judges and other
second annual Sustainable members of the SB’10 community
Brands Innovation Open— A day-long hosted tour/brainstorm and consultation at IDEO
formerly our New Venture headquarters, PLUS
Exchange—an early stage The top 2 companies will be given an opportunity to pitch to the
business competition focused entire conference delegation during a live stream plenary
on connecting the existing global brands and socially responsible session on Wednesday am, June 9.
investor communities to the most innovative new product and Further bene ts under development
service solutions being brought to market by today’s social and
eco-entrepreneurs. Companies who t the above criteria and have a sustainably preferable
(environmental or socially innovative) value proposition relative to
NOW IN ITS 2ND YEAR! their competitors are invited to submit a 1-page executive summary.
Again, submissions will be accepted within the categories mentioned
Sustainable Brands Innovation Open (SB Innovation Open) is not above, in two primary tracks: (1) ventures focused on the launch of a
another Clean Tech event. This new venture showcase is focused sustainable consumer brand, and (2) ventures offering solutions to
on identifying and promoting innovative new consumer brands, large companies to help them improve their sustainability story.
AND ventures that support existing corporations in achieving their
sustainable brand innovation goals. Submissions will be considered To be considered for this unique opportunity, please Attach a 1-2 page
in two categories: Idea Stage—must have a complete business plan business summary through the Business Summary submission eld
and no more than $100K in invested friends and family money, or below, by May 1, 2010. All submissions should include the following:
Early Venture Stage—must have no more than $1M in external
capital invested. Company description
Company focus/commitment to sustainability
Opportunity
10 start-ups will be selected to participate in the exchange from an
Current status (conceptual, pre-revenue, operating)
expected group of as many as 100 submissions by a panel of judges Team (including key partners)
to include: Steve Bishop, Sustainability Practice Lead, IDEO, Boyd Marketing and sales
Cohen, serial entrepreneur and entrepreneurship professor, Jonathan Competition
Greenblatt, Founder, Ethos Water, faculty, social entrepreneurship Financials
at UCLA Anderson and operating partner, Satori Capital, R. Paul
Herman, Founder, HIP Investor, Fast Company staff writer, Anya Judges will review each submission, and select winners based
Kamenetz, Kelly Lauber, Director, Sustainable Business & Innovation, on the following criteria:
Nike, Stuart Ruddick Founding Partner, Mindful Investors, KoAnn
Vikoren Skrzyniarz, Founder/CEO, Sustainable Life Media, and Commitment to sustainability coupled with demonstrable metrics
Andrew Winston, author, Green to Gold. (for example, “our product innovation will result in a 50% reduced
carbon foot print than the mean in our market”, or “our product
SELECTED NEW VENTURES WILL RECEIVE THE FOLLOWING will facilitate our customers by helping them manage their cash
BENEFITS: by keeping it in the communities wherein their local outlets
operate”)
Publicity on Fast Company.com, SustainableLifeMedia.com, as Team quality, particularly as it relates to demonstrated under-
well as via our social media network and extensive network of standing of systemic issues of sustainability
media partners Growth and impact potential
The opportunity to pitch on June 7 at a pre-conference event to a
group of green/social investors, executives from leading WINNERS WILL BE NOTIFIED NO LATER THAN
companies, top sustainability and brand consultants and peers MAY 15TH.