A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. BMW i
Sustainable Brands
June 6th 2012
Page 1
DRIVING RADICAL INNOVATION IN
MOBILITY
Uwe Dreher, BMW i

2. BMW i.
BMW i
Sustainable Brands
June 6th 2012
Page 2
Born Electric.
BMW i
The Ultimate
Sheer
Machine
Driving Pleasure

3. BMW i mainly focuses on two new target groups
BMW i
Sustainable Brands
June 6th 2012
Page 3
(“New Prospectives”).
„The Responsible Prospectives“ „The Innovation Seeking Prospectives”
- Open-minded educated class, 45+ - Cosmopolitan, hedonistic,
years old. successful but balanced, 35-50
- Socially responsible lifestyle, years old.
sustainability is a natural necessity. - High interest in style and design as
- Besides emotional aspects, rational well as technological innovations.
information are the basis for - Sustainability is a trend to follow
purchase decisions. and should not be achieved through
sacrifice.

4. BMW i
Sustainable Brands
June 6th 2012
Page 4
Play Video: BMW_i8_i3.mp4

5. BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 5
New products.

6. BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 6
New materials.

7. BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 7
New drive trains.

8. BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 8
New production.

9. BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 9
New services.

10. BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 10
New sales concepts.

11. BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 11
New premium.

12. With BMW i the BMW brand portfolio is in
BMW i
Sustainable Brands
June 6th 2012
Page 12
perfect balance.
Innovate Driving Pleasure.
Performance - Thrilling Visionary Mobility.
Focus on Aesthetics.
Technology - Striking Inspiring Design.
Boost Joy.
Experience - Unrivaled Next Premium.

13. BMW i
Sustainable Brands
June 6th 2012 BMW i communication.
Campaign 2011.
Page 13

14. BMW i
Sustainable Brands
June 6th 2012 BMW i communication.
Campaign 2012.
Page 14

15. BMW i
Sustainable Brands
June 6th 2012 BMW i communication.
Campaign 2012. Times Square NYC.
Page 15

16. BMW i
Sustainable Brands
June 6th 2012
Page 16
Thank You!

17. BMW i
Sustainable Brands
June 6th 2012
Page 17