SB'12 - Jeff Rice - Walmart
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A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
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SB'12 - Jeff Rice - Walmart
- 1. INCENTIVIZING SHIFT Jeff Rice, Walmart
- 3. Sam Walton’s Vision “ Give the world an opportunity to see what it's like to save and have a better life.”
- 4. Walmart has stores in 27 countries
- 5. Sustainability unlocks the true potential of Walmart’s mission: Save Money, Live Better “ Taking costs out of the business, getting rid of waste, buying in a more responsible way, and giving back to our communities, is simply staying true to who we are. By bringing together save money with live better, we make our business stronger.” Mike Duke President and CEO, Wal-Mart Stores, Inc.
- 6. Approach to sustainability Operations Operate for Less Buy for Less associates suppliers sustainability 360 Grow Sales Saving people money so they can live better. Sell for Less communities customers Productivity Loop www.walmartstores.com/sustainability
- 7. We began in 2005 with three aspirational goals that guide everything we do in sustainability To be supplied 100% by renewable energy To create zero waste To sell products that sustain people and the environment
- 8. In 2009, we committed to the Sustainability Index Sustainability Index: Tools that will… • Improve the sustainability of the products our customers love • Integrate sustainability into our core business • Drive the productivity loop by reducing cost, increasing product quality and finding supply chain efficiency “If we work together, we can create a new retail standard • Increase customer’s trust in us and the brands for the 21st century." we carry by leading in transparency
- 9. TSC KPIs are Driving Category Scorecards Identify leaders and laggards Highlight opportunities Set goals, track progress
- 10. What have we learned?
- 11. Measure What Matters Scale Through Focus and Collaboration Integrate Into the Business Make it Part of Being Merchant Incentives Unlock Action Be able to answer the ‘so what?’
- 12. Measure What Matters Scale Through Focus and Collaboration Hotspots Partnerships Balance
- 13. Integrate Into the Business Make it Part of Being Merchant Annual Joint Processes Business Business Planning Planning Tools Category Line Strategy Reviews Training
- 14. Integrate Into the Business Make it Part of Being Merchant – Sam’s Club EVP Portfolio Strategy Merchandise Portfolio Category Group SVP Category Strategy Joint Business Category Planning VP DMM Item Value Framework Buyer
- 15. Integrate Into the Business Make it Part of Being Merchant People
- 16. “I’m really proud of what the merchandisers have done…[The sustainability index] is really complicated stuff, and it's giving buyers information to help form decisions and compare products. It will be a great day when we can give consumers that information, because we think they make great decisions already, we just need to give them more information. So, I think we’re going the right direction, and we're doing what our communities expect of us.” – Rob Walton “The Sustainability Consortium has begun delivering tools to our product buyers to help us evaluate product and supplier sustainability...We have started integrating this work into our buying processes. Every buyer will have sustainability goals as part of his or her objectives, and we will use the these tools to measure progress against those goals. We’ll recognize and reward those buyers and suppliers who are doing well. We will also ask suppliers who aren’t performing well to develop plans to improve, and we’ll hold them accountable for showing progress.” – Duncan Mac Naughton, EVP and Chief Merchandising Officer, Walmart US “It’s about integrating [Sustainability Reporting] into your business. We’re going to use this to make our holiday buy this year” – Tanya Manwiller, Sr. Buyer, Electronics 16
- 17. Index Sustainable Value Network
- 18. Incentives Unlock Action Be able to answer the ‘so what?’ Improvement Leadership Performance
- 19. Incentives Unlock Action Be able to answer the ‘so what?’ “ those suppliers who partner with us in building a responsible supply chain will be the suppliers that will grow with us. And you too will become a better and more sustainable business. Mike Duke President and CEO, Wal-Mart Stores, Inc.
- 20. Incentives Unlock Action Be able to answer the ‘so what?’ “ Every buyer will have sustainability goals as part of his or her objectives, and we will use the Index as the tool to measure progress against those goals. We’ll recognize and reward those buyers and suppliers who are doing well. We will also ask suppliers who aren’t performing well to develop plans to improve, and Duncan Mac Naughten we’ll hold them accountable for Chief Merchandising Officer, Wal-Mart US showing progress.
- 21. Incentives Unlock Action Be able to answer the ‘so what?’ Goals • Recognize and reward leadership • Raise the floor Two Audiences • Buyers • Suppliers
- 22. Incentives Unlock Action Be able to answer the ‘so what?’ • Recognition Recognize Leadership • Rewards • Access Buyers • Goals Raise the Floor • Performance Objectives
- 23. Incentives Unlock Action Be able to answer the ‘so what?’ • Recognition • Internal Recognize • External Leadership • Customer • Access Suppliers • ‘Family Meetings’ Raise the • Improvement Plans Floor • Customer (TBD)