In a world where we are bombarded with advertising every minute of the day, consumers are starting to opt out wherever they can. By creating marketing that in itself creates value for the consumer, organizations can continue to grow profitable businesses AND put marketing dollars to work in improving the world. In so doing, they will turn marketing into a noble profession. Here's how! Bob Gilbreath is the author of "The Next Evolution of Marketing" in which he proposes that brands and agencies, develop meaningful communications or experiences that fulfill people's higher level needs including solutions, connections, and achievements. Various examples of each are given, including iPhone applications, hand sanitizing wipes in strategic locations, online applications that interface with service experiences, customizable products, social shopping, dietary health applications, and cause marketing with ice cream, and detergent.