SB'14 San Diego Bonnie Nixon, Director, Corporate Responsibility & Sustainability, Mattel Carol Baroudi, Global Sustainability and Compliance, Arrow Electronics Monika Wiela, Founder and CEO, Give Back Box Judy Glazer, Sr. Director, Social & Environmental Responsibility, Printing and Personal Systems, HP Andrew Russell, Director, Plastic Disclosure Project This session explores the evolving landscape of recylcing infrastructure, market incentives, business models and partnerships proving effective in making product and material take-back programs a success. The goal is to feature a range of schemes and tease out innovative moves seeing good returns, as well as pain points or missing links in current infrastructure.

3. © Copyright 2014 Hewlett-Packard Development Company,L.P. The information contained herein is subject to change without notice.1
Innovation + Action
in Recycling
Judy Glazer, Senior Director
HP Social and Environmental Responsibility

4. © Copyright 2014 Hewlett-Packard Development Company,L.P. The information contained herein is subject to change without notice.2
Creating a better future for everyone through our actions and innovations
Living Progress
How we do it
How we do it
Advancing the overall
health and well-being of
people
Human Progress
Helping businesses and the
economy thrive
Economic Progress
Making the environment
stronger as we grow
Environmental Progress
When we balance all three,
we create true Living Progress.

5. © Copyright 2014 Hewlett-Packard Development Company,L.P. The information contained herein is subject to change without notice.3
2. Customers
recycle with HP
Planet Partners
3. HP sorts
4. HP recycles5. HP adds
6. HP reformulates
1. Customers
buy / use
Original HP
supplies
HP’s “closed-loop” process
Original HP ink and
toner cartridges

6. © Copyright 2014 Hewlett-Packard Development Company,L.P. The information contained herein is subject to change without notice.4
Sources materials from waste, creates markets for recycled plastics, and
provides convenient recycling
Original HP “closed loop” print cartridges
Environmental Progress
Manufacturing 75% of original HP ink cartridges
with recycled plastics
Economic Progress
Reduces reliance on raw material extraction
Human Progress
Free, convenient, certified recycling avoids unsafe
recycling practices

7. © Copyright 2014 Hewlett-Packard Development Company,L.P. The information contained herein is subject to change without notice.5
max
min
Payments by recyclers (excludes collection cost)
Unwanted electronic equipment has value
Data from a HP market survey & EUWID; estimates not to scale.
$/t
$/t
$/t

8. Take back and recycling in Africa
© Copyright 2014 Hewlett-Packard DevelopmentCompany,L.P. The information contained herein is subject to change without notice.
6
Responsible, self-sustaining recycling business model is creating a healthier
environment and new jobs
Environmental Progress
Reduce rudimentary recycling and dumping.
Return materials to the supply stream,
contributing to a virtuous circular economy.
Human Progress
Eliminating unsafe recycling practices reduces
toxic pollutants.
Economic Progress
Microbusiness collection network provides
people with essential incomes and health
insurance.

9. © Copyright 2014 Hewlett-Packard Development Company,L.P. The information contained herein is subject to change without notice.7
Kenya Equipment Recycling Program

10. VALUING PLASTIC
Insights for sustainable plastic use
Andrew Russell, Director
PDP – Plastic Disclosure Project

11. WHAT IS THE PLASTIC
DISCLOSURE PROJECT?
PDP asks the business world to treat its “plastic footprint” as
seriously as it does other valuable resources…
…to create a world in which plastic use adds value without
negatively impacting the environment.
measure manage reduce

12. ROADMAP
Measure
Assess the
risks and
opportunities
Plan and
implement a
management
strategy
Take action
STAKEHOLDER COMMUNICATIONS

13. WHY IS IT IMPORTANT?

14. The Plastic Disclosure Project, an initiative of
the global not-for-profit NGO Ocean Recovery
Alliance, with the assistance of the United
Nations Environment Programme, has
commissioned the study “Valuing Plastic" by
Trucost to drive greater understanding and
management of the risks and opportunities
associated with the use of plastics in the
consumer goods sector.

15. AIMS OF THE RESEARCH
 Identify the main impacts of plastic use within 16 consumer goods sectors.
 Map the plastic supply chain upstream and downstream from raw material
extraction, manufacturing and use to the end of its life.
 Assess the plastic-related natural capital cost and intensity of the largest
publicly-listed companies per sector, 100 in total.
 Estimate the impact of companies’ plastic use based on disclosure from public
sources and data modelling in the absence of company disclosure.
 Highlight the natural capital benefits of more sustainable use of plastic, such as
recycling.
 Present three case studies of business excellence in plastic disclosure and
management.
 Provide recommendations for companies.

16. RESEARCH HIGHLIGHTS

17. SECTOR DISCLOSURE

18. RESEARCH HIGHLIGHTS

19. PACKAGING IN FOCUS

20. REGIONAL INSIGHTS

21. SECTOR IMPACTS

22. BENEFITS OF GOOD
PLASTIC MANAGEMENT
Natural capital cost savings
due to “diversion”
(recycling and/or incineration
with energy recovery)

23. BENEFITS OF GOOD
PLASTIC MANAGEMENT
Natural capital cost
savings due to the use
of recycled content

24. VALUING PLASTIC REPORT LAUNCH
Valuing Plastic: The Business Case for
Measuring, Managing and Disclosing Plastic
Use in the Consumer Goods Industry
Release Plan:
• Executive Summary release at
Sustainable Brands for attendees.
• “Sneak Preview” webinar for the 100
companies mentioned in the report on 19
June 2014.
• Full report launch at the UN Environment
Assembly in Nairobi, 23 June 2014
• Sustainable Brands webinar in July 2014
Register your interest, or provide feedback,
via info@trucost.com .

25. Q and A
Contact us
E: info@trucost.com

26. MICROPLASTICS
Lush Cosmetics was PDP’s first discloser. Already known for:
• All-natural, hand-made products
• “We prefer naked” – minimal packaging
• Take back program for “black pots”
• Customer awareness campaigns, for shark fin, recycling, marine litter, etc.
Conducting the PDP disclosure helped Lush recognize the full extent and risk
associated with their microplastic use, and took proactive action.
Bath ball before PDP Bath ball after PDP
“We're pleased to announce the end of plastic glitter in our products”
January 30th, 2013

27. MICROPLASTICS

28. DESIGNING WITH THE END IN MIND

29. INNOVATIVE DESIGNS
Now, Method also runs beach
clean-up programmes in
Hawai’i and makes “Ocean
Plastic” bottles to raise
awareness for the marine
litter issue.
Method’s cleaning products are already known for their “green chemistry”. In
addition, they have always tried to have high %PCR plastics in their packaging and
continually work to improve recyclability (e.g. plungers).
“….as a small soap company, we know we can’t clean up the
world’s oceans. But we can raise awareness about the issue and
use our business to demonstrate smart ways of using and reusing
the plastics that are already on the planet. We think the best way to
do that is by proving that solutions exist, even at a small scale.”

30. INNOVATIVE DESIGNS
Unilever launches
breakthrough packaging
technology that uses 15%
less plastic

31. IMPACT DISTRIBUTION BY SECTOR

32. PLASTIC INTENSITY BY SECTOR

35. Opportunity for charities
Not getting enough item donation
• Each household in the US has around
$7000 of unused and unwanted goods
• Charities are only able to get less than
2% of the available donation

36. Opportunities for retailers
Extending their CSR commitment
by taking away boxes away from
the landfills
Giving their customers opportunity
to do good in a effortless and cost
free way
We are actively looking for other online retailers to join our cause
⁻ 10 Million boxes shipped through online
retail daily in the US and its growing at
17% per year

37. Try out the new way of giving back, print free donation shipping
label at www.givebackbox.com
• Email Contact:
• Monika@givebackbox.com
@givebackbox /givebackbox