How to make carbon offsets more accessible latest research and engagement tools for business

1. James Tansey Offsetters @Offsetters
Gina Angiolillo Code REDD @GinaAngiolillo
Sean Kinghorn Intuit @Intuit
Derek Sabori VOLCOM @DerekSabori
Allie Goldstein Ecosystem Marketplace
@EcoMarketplace
#SB15sd
How to Make Carbon Offsets More
Accessible: Latest Research and
Engagement Tools for Business

2. How to Make Carbon
Offsets more Accessible:
Latest Research and New
Engagement Tools for Business

12. Sustainable Brands
June 3, 2015
Allie Goldstein
Senior Carbon Associate
THE BOTTOM LINE:
Taking Stock of the Role of Offsets
in Corporate Carbon Strategies

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ECOSYSTEM MARKETPLACE: A global source for news, data and
analytics around environmental markets

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OFFSETTING IS COMMON: 14% of all companies reporting
emissions data to CDP practice offset-inclusive carbon
management
TOP CDP-DISCLOSED VOLUNTARY AND COMPLIANCE OFFSET PURCHASES, 2012 & 2013
NOTES: Based on 101 million tonnes of offset purchases by 370 unique buyers over two years.

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OFFSETTING OVER TIME: Voluntary buyers have spent $4.5
billion to offset nearly 1 billion tonnes of emissions over the last
decade
HISTORICAL MARKET-WIDE VOLUNTARY OFFSET TRANSACTION VALUE
NOTES: Based on $4.5 billion in historical offset transactions reported to Ecosystem Marketplace.

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OFFSETTING’S IMPACT: Voluntary carbon finance supports
thousands of projects in 68 countries
Offset buyers spent $41 billion
on emissions reductions strategies in 2013
OFFSET DEMAND BY PROJECT TYPE, 2013
NOTES: Based on 56.7 million tonnes associated with a project type.

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GREENWASHING? THE DATA TELLS A DIFFERENT STORY: The
typical offset buyer slashed almost 17% of their scope 1 emissions
Offset buyers spent $41 billion
on emissions reductions strategies in 2013
EMISSIONS REDUCTIONS ACTIVITIES, OFFSET BUYERS VERSUS NON-OFFSET BUYERS
NOTES: Based on emissions reductions activities reported by 1882 companies.

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MAKING A DENT: Scope 3 emissions account for the majority of
companies’ climate impact – offsetting is one way to address them
SCALE OF CDP-REPORTING COMPANIES EMISSIONS AND EMISSIONS REDUCTIONS, ALL SCOPES, 2013
NOTES: Based on 4.4 billion tonnes of scope 3 emissions reported by 230 offset buyers in 2013.

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Report
Sponsors:
Supporter:
Contact:
Allie Goldstein
agoldstein@
ecosystemmarketplace.com
(+1) 202-446-1988

22. Intuit Sustainability Plan
Our Company:
• 20% reduction in carbon footprint by 2020:
buildings, supply chain, business travel and
employee commute
• 80% reduction of carbon footprint by 2050*
• 100% renewable power (electricity): all U.S.
buildings by 2030*
• Maintain carbon neutral status
• Zero waste (90+%) across managed portfolio by
2020*
• Every drop counts – proactive water conservation
plan across portfolio

23. CARBON FOOTPRINT GOAL:
How do we reach our 2020 goal?
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
FACILITIES BUSINESS
TRAVEL
SUPPLY CHAIN NON-INTUIT
DATA
CENTERS
EMPLOYEE
COMMUTE
TOTAL
FY12
FY13
FY14
2020 GOAL

26. How to make Carbon Offsets More Accessible:
Communicating the Value of REDD+ to Consumers
Code REDD
www.coderedd.org

27. About:
Code REDD
Code REDD is a nonprofit membership organization whose
mission is to support and scale the REDD+ mechanism to reach
its full potential to empower people, preserve forests, protect
wildlife, and reduce emissions.

28. • Initiated at the United Nations Framework
Convention on Climate Change to address the
17% of global annual greenhouse gas emissions
from deforestation and degradation
• REDD+ quantifies & values carbon storage
services that forests provide – changing
economic incentives around deforestation &
international development
• The co-benefits of REDD+ conservation projects
go beyond emissions reductions
REDD+ =
REDUCING
EMISSIONS from
DEFORESTATION &
DEGRADATION
About:
REDD+ Mechanism

29. Creating Demand:
Code REDD’s Work
Top-down approaches
• Private Sector Engagement
• Policy Alignment
Bottom-up approaches
• REDD+ Community Building
• NEW! Citizen Engagement

30. Creating Demand:
Citizen Engagement
Code REDD along with USAID’s BIOREDD+ Program have created an
innovative, bottom-up solution that engages global citizens and enables
consumer transactions of REDD+ VERs through mobile and web application.

31. ‘STAND FOR TREES©’ is a brand new campaign that makes
it culturally cool for individuals and organizations to stand
together to support forests as valuable, living ecosystems.

32. Online | Mobile Experience

33. Online | Mobile Experience

34. Online | Mobile Experience

36. https://www.youtube.com/watch?v=ZqeGyjJcu_w

37. Gina Angiolillo - Communications Dir.
gina@coderedd.org
www.coderedd.org | standfortrees.org
“Never doubt the ability of a small group of thoughtful citizens to
change the world; indeed, it’s the only thing that ever has.”
– Margaret Mead

42. Paris-based Kering nurtures a group of highgrowth global brands distributed in more than 120 countries.
A family-controlled, listed company, Kering is a world leader in apparel and accessories, which develops an ensemble of powerful
brands. Focused on a single business to design, manufacture and market desirable products across two fast growing segments:
7
g u c c i • bo t t eg a v en et a • y v es sa in t l a u r en t • a l ex a n d er mcq u een
ba l en c ia g a • br io n i • c h r ist o ph er k a n e • mcq • st el l a mc c a r t n ey • ser g io r o ssi
bo u c h er o n • d o d o • g ir a r d -per r eg a u x • jea n r ic h a r d • po mel l a t o • q eel in
pu ma • v o l c o m • c o br a • el ec t r ic • t r et o r n

43. My Role
Vice President, Global Sustainability
Product – Events – Operations, etc.

45. Sharing The
Story

48. Ecosystem Marketplace Appendices

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FINANCE FOR REDUCTIONS: 45 offset buyers have an internal
price on carbon; others have budgets dedicated to reducing scope
3 emissions
Collective
mitigation:
Offset buyers
purchased
about one
quarter as
many offsets
as emissions
they reduced
directly
METHODS USED TO DRIVE INVESTMENT IN EMISSIONS REDUCTIONS, OFFSET BUYERS VERSUS NON-OFFSET BUYERS
NOTES: Based on responses about investments from 1655 companies.

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UPSTREAM AND DOWNSTREAM: The majority of scope 3
emissions come from the use of sold products
NOTES: Based on 4.4 billion tonnes of scope 3 emissions reported by 230 offset buyers in 2013.
SOURCES OF SCOPE 3 EMISSIONS AMONG OFFSET BUYERS