Session delivered on Thursday 21 June by the Careers and Employability Centre.

1. Self marketing and Social media
Welcome and introductions
Claire Ward, Career Development Adviser
• Using social media to find a job
• Sussex plus – create your web presence with a web folio

2. Self marketing and Social media
What are you using for what?

3. Self marketing and Social media
How could they be used in recruitment?
• Word press/blog spot – showcase written style, subject knowledge, initiative –
Blog and writing jobs?
• Twitter/FB – Social networking knowledge/ networking ability/marketing and
comm skill/initiative
• You tube – marketing, showcasing projects, production skills - Video
production?
• LI – evidences your suitability/adds transparency/ vehicle for recommendations

4. Self marketing and Social media
Blogging
Blogs very useful to pull together research and knowledge
Self-marketing tool
• Create a defined reason to blog
• Write for on line readers keep short/pictures
• Promote your blog
• Collaborate and share/follow other blogs/post others work
Job research
• Read about sectors/roles/ emerging topics and talk about it in
applications and interviews

5. Self marketing and Social media
Twitter and Facebook
Like blogging but shorter!
Self marketing tool:
• Create a professional account
• Tweet useful , unique info
• Retweet, reply, follow…
For job research:
• Follow individual and employer accounts
• Read early job ads and sector news
• Make yourself visible /profile/ image/showcase your research
• Ask questions – network!
• www.tweetmyjobs.com
• www.twitjobsearch.com

6. Self marketing and Social media
Video media
Fantastic if have video content and want to share…
Self marketing:
• Create your own channel
• Showcase your work
• Use description effectively
Job research:
• Find employer channel out put , like what they do, leave comments
• Make sure your brand is consistent

7. Self marketing and Social media
LINKED IN
The most important for job seekers
Self marketing:
• CV material
• Recommendations
• Links and embeds
• Groups and networks
• Search engine optimization put LI on your CV – search on
name/school/university/former employers
• Within 5 hits will see all the info about you, also recommendations
• You can link and embed and videos and join networks and groups
• Contact with people you meet

8. Self marketing and Social media
LINKED IN
Job Search:
• Use search bar at top – employers and individuals
• Join sector groups to learn more
• Networking opportunity
• ‘More’ button at the top – learning centre user guides for job seekers
and students
• http://learn.linkedin.com/job-seekers/

9. Self marketing and Social media
Things to remember
Self marketing
• Develop before you showcase
• Consider how it is relevant
• Showcase on CV and LI (you can tailor a CV)
• Remain a reader as well as a creator
• Be very careful with accounts that are both personal and professional,
consider separating the two.
.

10. Self marketing and Social media
Things to remember
Job research
• Talk about doing this kind of research
• Talk about the effect that its had
• Not just that you’ve read about firm on twitter but what this had made
you feel abut the firm, ideas you have had were you offered job.

11. Self marketing and Social media
Sussex plus
Is your show case –
• It helps you to identify, market and translate your skills and abilities to
recruiters beyond university by creating a web folio (or an e CV ?)
• Add a link to it from your CV/applications
• Brings another ‘dimension’ to your applications (very impressive!)
A record -
• Helping you to reflect and identify skills gaps, which may…..
• Encourage you to take on new activities for your portfolio
http://www.sussex.ac.uk/careers/sussexplus/examplewebfolios

12. Academic
Offer
-------------- 
Portfolio Expectation
Evidence
Work Personal

13. Competency Based Applications
"The word competency is widely used in business and personnel
psychology and refers to behaviours that are necessary to achieve the
objectives of an organization. A competency is also something you
can measure and lists of competencies form a common language for
describing how people perform in different situations. Every job can
be described in terms of key competencies.
University of Wellington, Victoria, New Zealand
)

14. • Civil Service Fast Stream
1. Being flexible
2. Making decisions
3. Developing relationships
4. Having impact
5. Thinking innovatively
6. Taking charge of your own development

16. Self marketing and Social media
• See a Careers Adviser - discuss your career plans
10am -5pm Mon- Fri (plus 5-7 on a Weds)
• Jobs database and email alerts
• Briefing sessions- Applications forms, CVs, Skills, Finding Work
• Events- we have a comprehensive events programme
• CV and Application feedback
• Follow us on Twitter/Facebook
• ‘Virtual’ Grad Fair 9th – 30th July 2012
• www.sussex.ac.uk/careers

17. Self marketing and Social media
summary
• Social media can be a powerful job hunting tool
• Don’t ignore other methods of finding work
• Experiment, explore and try and keep up with the trends
• Make sure your achievements, success stories and good
qualities are out there for potential employers to see.
• Build a good online portfolio, write an interesting blog or get
recommended on LinkedIn
• When employers put your name into Google, ensure they
see you at your best.