Presentation on using social media particularly for 'girl geeks' - for Girl Geek Dinners, 22/06/09

1. A Girl Geek’s Guide to Social Networking for Business Nottingham, 22 nd June 2009 Susi O’Neill Digital Consultant

4. My background: Digital content producer, online marketing & website manager 2000-6 Currently consultant to digital industries and advisor to business/public sector on all things digital

5. “ It’s all about the conversation ”

6. Social media: History

13. 2007: The Tipping Point

16. Social media: How does it work?

17. How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS

19. What’s the point of online communities?

21. Social media: Why is it important?

23. Success strategies: Personal/ own business

27. Success strategies: selling to clients

28. They don’t get it #1: Twitter to a non-user

31. Social media I like

33. Social media I like #1: Created In Birmingham

38. Social media I like #5: Facebook

39. Twitter research: What defines a ‘girl geek’?

41. My Girl Geek heroines Delia Derbyshire Clara Rockmore