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Smoothly passing the baton
 from captive to outsourced
 service delivery in just a
 few months
Michelle Adams – European Service Delivery Director

Judith Morris-King – Global Process Expert
14th March 2012




                                                      1
What you will get from this presentation



                             1.   Introduction to AZ & Project Bridge
                                                Journey


                                       2. How did we do it?


                            3. Key Challenges and how we overcome
                                             them


                              4. How did we keep staff motivated?


                              5. Did we achieve what we set out to?


                                      6. What did we learn?


2
AstraZeneca
    Global Pharmaceutical Company
    14 major R&D sites in 8 countries, 23 supply and manufacturing
    sites in 16 countries




     We employ over 61,000 people, 47% in Europe,
     30% in the Americas, 23% in Asia, Africa and Australasia




     We invest over $4 billion in R&D each year
     and have over 15,500 people in our R&D organisation
     A 70-year track record of innovation that includes the
     introduction of many world-leading medicines.




     In 2010, our worldwide sales totalled $33.3 billion, with operating
     profit of $11.5 billion.
This is what we did over 3 years
Transferred our services to be                                                        Established an
delivered out of 6 locations in                                                       in-house Shared
Genpact & 4 in AZ                                                                     Service Centre
                                                                                      in Asia Pac

                                              GFS EMEA &
                                              Central

                                                             Genpact AZ, Lublin
                                                               Genpact AZ, Cluj
                                   GFS NAM
                                  GFS LATAM
                                         Genpact AZ,
                                         Rabat                 Genpact AZ,
           Genpact AZ,                                         Delhi                GFS APBS
           Guatemala



 Realised our vision for
                      Genpact AZ,
 one Global           Sao Paulo
 Organisation
                                                 Delivered the new transactional finance
                                                 Operating Model


    4
Why did we do it?
  AZ Finance Landscape – “Before” Transition Model


                                                               Sweden

                                                                 210

                                NA               UK     530
                                                                          Rest of Europe
                                400                                 330
                                                                                                  Japan
                                                                                     AsiaPac       45
                                                                   MEA
                                                                    30                 210

                                                LatAm
                                          210


    Business Partnering
    Specialist Finance
    Transactional Finance
    Administrative staff
    Other staff
                                          Objective of Bridge - to improve further the effectiveness of
Area totals are rounded and approximate
                                          AstraZeneca’s finance function in driving, measuring and reporting
                                          business performance, while simultaneously reducing the costs of the
    5
                                          finance function toward external best practice levels of efficiency
So how did we do it?



• Overview of Project Bridge Methodology, Transition and
  Work Stream approaches
Project Bridge Summary


            Change                              Costs                       Compliance
    • Transfer of transactional       • $55m project which involved      • We are 80% complete in
      activities through a              a global project team with         standardising controls
      combination of Business           regional experts based in          across all regional areas
      Process Outsourcing and in-       region                             GTF supports
      House Service Centre
      delivery                        • Significant improvements in      • More efficient compliance
                                        cash allocation and manual         reporting and senior
    • Reshaped how and where we         invoicing on overdue credit        leadership report outs
      deliver our services globally     card spend
                                                                         • Clear control ownership
    • Transitioned services out of    • More than 75% of cost saving       and traceability of controls
      53 Marketing Companies            benefits realised to date with     for audit purposes
      across EMEA the Americas          the remainder being tracked
      and Asia Pacific                  to completion                    • Genpact enforcing and
                                                                           improving our compliance
    • Standardised KPI reporting                                           models
      approach across all regions
7
Global Transition Plan
                 Q4         Q1        Q2     Q3     Q4     Q1     Q2     Q3     Q4
                2009       2010      2010   2010   2010   2011   2011   2011   2011



       UK                                                                        Will finish
                                                                                 in AZ
                                                                                 Turkey
   Russia
  Greece &
   Turkey

  Sweden               Started in Sweden



       CEE


      MEA


   LATAM


North America

      Asia &
  8
       India
How we organised ourselves.....Programme Structure
                  Global Finance Services - Global Programme Director


                                                                           Programme Mgmt Office
                            Global Transition Director


     Sweden              UK        CEE/MEA        LATAM         NAM
     Transition       Transition    Transition   Transition   Transition
      Director         Director      Director     Director     Director


       SMEs            SMEs           SMEs         SMEs         SMEs            Global Processes


                                                                                              HR


                                                                                Communications


                                                                               Finance & Benefits


                                                                                               IS




 9
Transition Methodology - Planning Toll-gates
      “Plan, Execute and Completion” phases used the Tollgate approach to align to the major
                           milestones & service transfer to Genpact.

                              Preparation              Knowledge Transfer
Initiate        Sol ID                                                              Pilot    Production Stabilisation
                              (Hire - Train)          (and On-the-Job Training)
                                                 UAT


                    Planning and preparation for                                  Service Delivery through existing
                                                                 Knowledge        AZ roles and staff. Complete
                    Transition. Contract completion
   Initiate                                                       Transfer        Knowledge Transfer and quality
                    and education. Team roles &
                    responsibilities agreed                                       assurance. Commence retained
                                                                                  roles education and training.
              Tollgate 0                                             UAT
                    Agree detailed solution for each                       Tollgate 3
   Sol ID           process. Finalise retained                                    Service Delivery by Genpact starts.
                    capabilities and organisation design                          AZ remain accountable. New AZ
                                                                     Pilot
                                                                                  retained organisation known and
         Tollgate 1                                                               educated.
                Complete Genpact team recruitment.                         Tollgate 4
                Prepare Genpact and AZ teams for                                  Service Delivery through new
                Knowledge Transfer. Complete                                      service model Genpact & AZ.
                                                                 Production
Preparation     preparation for systems access and                                Service Governance operational.
                arrival on-site. Commence AZ                                      Refine and improve AZ and
                retained recruitment. Define / refine           Stabilisation     Genpact ways of working. Benefit
                AZ retained ways of working                                       delivery underway.
         Tollgate 2
 10                                                                        Tollgate 5
Key challenges and how
we over come them
Preparation       Knowledge Transfer
Initiate    Sol ID                                                 Pilot   Production Stabilisation
                      (Hire - Train)   (and On-the-Job Training)




      Challenges

      Impact of late joiners to Genpact teams- knowledge and access

      Front Line Manager (FLM) capabilities during training

      FLM Presence, sponsorship and support

      Decisions about which team members were suitable for on the job
      training (OJT)

      Quality of pre OJT training plans

      Scoring of assessments – Genpact Vs AZ




 12
Preparation       Knowledge Transfer
Initiate   Sol ID                                                Pilot   Production Stabilisation
                    (Hire - Train)   (and On-the-Job Training)




 Challenges

 On the job (OJT) Plans - significant amount of work for subject matter
 experts (SME’s), particularly in relation to country specifics

 Length of OJT period, impact of 100% Vs portion of team (particularly
 Helpdesk)

 Impact & pressure of workload on Genpact teams

 Standard operating procedure submission & review

 Front Line Manager (FLM) Quality

 Assessments-teach backs Vs practical assessments

 Demands placed on AZ resources

 IS – Citrix Solution – use of AZ laptops
 13
Preparation       Knowledge Transfer
Initiate   Sol ID                                                Pilot   Production Stabilisation
                    (Hire - Train)   (and On-the-Job Training)




 Challenges

 Not proactive in issue resolution

 More Market dependencies

 No root cause analysis on KPI misses

 Lack of Communication across Genpact sites & Working in silos

 Minimum sharing of best practice

 AZ driving Service Governance structure & process improvement
 initiatives

 Attrition & effective knowledge transfer in the teams

 Capability change for retained AZ teams
 14
How did we keep staff
motivated throughout
the Transition?
How did we keep staff motivated?
   Shared Service Centre            Bridge Programme Team


•Open & honest communication       Judith to share her personal
                                   journey from being a Process
•Retention Packages                Manager within Cash & Bank
                                   and then moving into a Subject
•Created excitement for change     Matter Expert role (SME) on the
                                   project.
•Embeded change in the culture
– change workshops & coaching      How did she get though it all
                                   with the uncertainty of having a
•Used people from teams in key     job at the end of the project?
project roles

•Celebrated & communicated
short term wins

•Recruitment plans with new
shared service centre opening in
area
Did we achieve what we
set out to?
In 3 years we have.......
Transferred our services to be                                                        Established an
delivered out of 6 locations in                                                       in-house Shared
Genpact & 4 in AZ                                                                     Service Centre
                                                                                      in Asia Pac

                                              GFS EMEA &
                                              Central

                                                             Genpact AZ, Lublin
                                                               Genpact AZ, Cluj
                                   GFS NAM
                                  GFS LATAM
                                         Genpact AZ,
                                         Rabat                 Genpact AZ,
           Genpact AZ,                                         Delhi                GFS APBS
           Guatemala



 Realised our vision for
                      Genpact AZ,
 one Global           Sao Paulo
 Organisation
                                                 Delivered the new transactional finance
                                                 Operating Model


   18
What additional benefits did Bridge deliver.....

           Change                                Costs                     Compliance
     • Project Bridge key enabler of   • SOTC – backlogs recovered      • Previously limited
       change through flexible           resulting in $Ms cash back       reporting of Fixed Assets
       approach to project               into the system.                 across any AZ Region –
       management                                                         now in place across all
                                       • Un-allocated cash reduced by
     • Centralised and delivered         80% in Europe Region           • Balance sheet
       efficiencies in additional                                         reconciliation policies
       transactional finance scope     • Significant increase in          harmonized and
                                         payment-on-time across           strengthened - improving
     • Delivered finance services to     Western Europe by October        the accuracy of the
       support new global                2011                             balance sheet
       commercial business models
                                                                        • Cash & Banking CPI around
     • KPI reporting now in place                                         number of open items on
       across all regions for all                                         bank reconciliations
       processes                                                          improved from 1,700 pre
                                                                          transition to less than 97 at
                                                                          end of 2011
19
We have over delivered on original scope & taken on new
scope.....
                                                                                                                    We are here
                           Genpact operating service in production
                                             for:
                          UK, Sweden, GC Europe (most countries),
                          CEE, India, NAM (P2P, T&E), MedImmune,
                             CAMCAR, Venezuela, South Africa,
                            Maghreb , Saudi, Gulf (P2P) and Brazil
                                        (except R2R)
 % of FTEs with Genpact




                                                                     Focus for Q4 and Q1 2012
                                                                        • Transition remaining services in
                                                                            Production: Egypt, Gulf (R2R), Brazil
                                                                            (R2R), NAM (SOTC, Banking), Greece,
                                                                            Turkey, Russia, Columbia, Chile,
                                                                            Argentina, Peru
                                                                        • Complete Final Tollgates (TG5)




                                        We have transitioned more than 106% of original scope
20
What did we learn?
• What went well, what would we do differently?
It’s not what we do, it’s the way we do it...
                  • Project run at regional/country levels
                  • Visibility of senior team members, open & honest culture
 Engagement       • Focus on personal journey


                  • AZ team primarily in-house and specific contract resources
                  • Balance risk & reward of early exits
  Resources
                  • Clear approach and criteria applied to retention


                  • Simple project methodology
   Project        • Standardised risk & issue methodology across all regions
 Methodology      • Significant volume of 1:1’s between AZ leaders and AZ & Genpact
                  leaders



                  •   Clear succession plans for critical resources
                  •   Recruitment in Genpact
What would we
                  •   KPI model
 do differently
                  •   Over invest in time for new delivery centres
                  •   Language Dependencies
 22               •   Develop AZ Retained Operating Model straight away
Questions

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Smoothly passing the baton from captive to outsourced service delivery in just a few months

  • 1. Smoothly passing the baton from captive to outsourced service delivery in just a few months Michelle Adams – European Service Delivery Director Judith Morris-King – Global Process Expert 14th March 2012 1
  • 2. What you will get from this presentation 1. Introduction to AZ & Project Bridge Journey 2. How did we do it? 3. Key Challenges and how we overcome them 4. How did we keep staff motivated? 5. Did we achieve what we set out to? 6. What did we learn? 2
  • 3. AstraZeneca Global Pharmaceutical Company 14 major R&D sites in 8 countries, 23 supply and manufacturing sites in 16 countries We employ over 61,000 people, 47% in Europe, 30% in the Americas, 23% in Asia, Africa and Australasia We invest over $4 billion in R&D each year and have over 15,500 people in our R&D organisation A 70-year track record of innovation that includes the introduction of many world-leading medicines. In 2010, our worldwide sales totalled $33.3 billion, with operating profit of $11.5 billion.
  • 4. This is what we did over 3 years Transferred our services to be Established an delivered out of 6 locations in in-house Shared Genpact & 4 in AZ Service Centre in Asia Pac GFS EMEA & Central Genpact AZ, Lublin Genpact AZ, Cluj GFS NAM GFS LATAM Genpact AZ, Rabat Genpact AZ, Genpact AZ, Delhi GFS APBS Guatemala Realised our vision for Genpact AZ, one Global Sao Paulo Organisation Delivered the new transactional finance Operating Model 4
  • 5. Why did we do it? AZ Finance Landscape – “Before” Transition Model Sweden 210 NA UK 530 Rest of Europe 400 330 Japan AsiaPac 45 MEA 30 210 LatAm 210 Business Partnering Specialist Finance Transactional Finance Administrative staff Other staff Objective of Bridge - to improve further the effectiveness of Area totals are rounded and approximate AstraZeneca’s finance function in driving, measuring and reporting business performance, while simultaneously reducing the costs of the 5 finance function toward external best practice levels of efficiency
  • 6. So how did we do it? • Overview of Project Bridge Methodology, Transition and Work Stream approaches
  • 7. Project Bridge Summary Change Costs Compliance • Transfer of transactional • $55m project which involved • We are 80% complete in activities through a a global project team with standardising controls combination of Business regional experts based in across all regional areas Process Outsourcing and in- region GTF supports House Service Centre delivery • Significant improvements in • More efficient compliance cash allocation and manual reporting and senior • Reshaped how and where we invoicing on overdue credit leadership report outs deliver our services globally card spend • Clear control ownership • Transitioned services out of • More than 75% of cost saving and traceability of controls 53 Marketing Companies benefits realised to date with for audit purposes across EMEA the Americas the remainder being tracked and Asia Pacific to completion • Genpact enforcing and improving our compliance • Standardised KPI reporting models approach across all regions 7
  • 8. Global Transition Plan Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2009 2010 2010 2010 2010 2011 2011 2011 2011 UK Will finish in AZ Turkey Russia Greece & Turkey Sweden Started in Sweden CEE MEA LATAM North America Asia & 8 India
  • 9. How we organised ourselves.....Programme Structure Global Finance Services - Global Programme Director Programme Mgmt Office Global Transition Director Sweden UK CEE/MEA LATAM NAM Transition Transition Transition Transition Transition Director Director Director Director Director SMEs SMEs SMEs SMEs SMEs Global Processes HR Communications Finance & Benefits IS 9
  • 10. Transition Methodology - Planning Toll-gates “Plan, Execute and Completion” phases used the Tollgate approach to align to the major milestones & service transfer to Genpact. Preparation Knowledge Transfer Initiate Sol ID Pilot Production Stabilisation (Hire - Train) (and On-the-Job Training) UAT Planning and preparation for Service Delivery through existing Knowledge AZ roles and staff. Complete Transition. Contract completion Initiate Transfer Knowledge Transfer and quality and education. Team roles & responsibilities agreed assurance. Commence retained roles education and training. Tollgate 0 UAT Agree detailed solution for each Tollgate 3 Sol ID process. Finalise retained Service Delivery by Genpact starts. capabilities and organisation design AZ remain accountable. New AZ Pilot retained organisation known and Tollgate 1 educated. Complete Genpact team recruitment. Tollgate 4 Prepare Genpact and AZ teams for Service Delivery through new Knowledge Transfer. Complete service model Genpact & AZ. Production Preparation preparation for systems access and Service Governance operational. arrival on-site. Commence AZ Refine and improve AZ and retained recruitment. Define / refine Stabilisation Genpact ways of working. Benefit AZ retained ways of working delivery underway. Tollgate 2 10 Tollgate 5
  • 11. Key challenges and how we over come them
  • 12. Preparation Knowledge Transfer Initiate Sol ID Pilot Production Stabilisation (Hire - Train) (and On-the-Job Training) Challenges Impact of late joiners to Genpact teams- knowledge and access Front Line Manager (FLM) capabilities during training FLM Presence, sponsorship and support Decisions about which team members were suitable for on the job training (OJT) Quality of pre OJT training plans Scoring of assessments – Genpact Vs AZ 12
  • 13. Preparation Knowledge Transfer Initiate Sol ID Pilot Production Stabilisation (Hire - Train) (and On-the-Job Training) Challenges On the job (OJT) Plans - significant amount of work for subject matter experts (SME’s), particularly in relation to country specifics Length of OJT period, impact of 100% Vs portion of team (particularly Helpdesk) Impact & pressure of workload on Genpact teams Standard operating procedure submission & review Front Line Manager (FLM) Quality Assessments-teach backs Vs practical assessments Demands placed on AZ resources IS – Citrix Solution – use of AZ laptops 13
  • 14. Preparation Knowledge Transfer Initiate Sol ID Pilot Production Stabilisation (Hire - Train) (and On-the-Job Training) Challenges Not proactive in issue resolution More Market dependencies No root cause analysis on KPI misses Lack of Communication across Genpact sites & Working in silos Minimum sharing of best practice AZ driving Service Governance structure & process improvement initiatives Attrition & effective knowledge transfer in the teams Capability change for retained AZ teams 14
  • 15. How did we keep staff motivated throughout the Transition?
  • 16. How did we keep staff motivated? Shared Service Centre Bridge Programme Team •Open & honest communication Judith to share her personal journey from being a Process •Retention Packages Manager within Cash & Bank and then moving into a Subject •Created excitement for change Matter Expert role (SME) on the project. •Embeded change in the culture – change workshops & coaching How did she get though it all with the uncertainty of having a •Used people from teams in key job at the end of the project? project roles •Celebrated & communicated short term wins •Recruitment plans with new shared service centre opening in area
  • 17. Did we achieve what we set out to?
  • 18. In 3 years we have....... Transferred our services to be Established an delivered out of 6 locations in in-house Shared Genpact & 4 in AZ Service Centre in Asia Pac GFS EMEA & Central Genpact AZ, Lublin Genpact AZ, Cluj GFS NAM GFS LATAM Genpact AZ, Rabat Genpact AZ, Genpact AZ, Delhi GFS APBS Guatemala Realised our vision for Genpact AZ, one Global Sao Paulo Organisation Delivered the new transactional finance Operating Model 18
  • 19. What additional benefits did Bridge deliver..... Change Costs Compliance • Project Bridge key enabler of • SOTC – backlogs recovered • Previously limited change through flexible resulting in $Ms cash back reporting of Fixed Assets approach to project into the system. across any AZ Region – management now in place across all • Un-allocated cash reduced by • Centralised and delivered 80% in Europe Region • Balance sheet efficiencies in additional reconciliation policies transactional finance scope • Significant increase in harmonized and payment-on-time across strengthened - improving • Delivered finance services to Western Europe by October the accuracy of the support new global 2011 balance sheet commercial business models • Cash & Banking CPI around • KPI reporting now in place number of open items on across all regions for all bank reconciliations processes improved from 1,700 pre transition to less than 97 at end of 2011 19
  • 20. We have over delivered on original scope & taken on new scope..... We are here Genpact operating service in production for: UK, Sweden, GC Europe (most countries), CEE, India, NAM (P2P, T&E), MedImmune, CAMCAR, Venezuela, South Africa, Maghreb , Saudi, Gulf (P2P) and Brazil (except R2R) % of FTEs with Genpact Focus for Q4 and Q1 2012 • Transition remaining services in Production: Egypt, Gulf (R2R), Brazil (R2R), NAM (SOTC, Banking), Greece, Turkey, Russia, Columbia, Chile, Argentina, Peru • Complete Final Tollgates (TG5) We have transitioned more than 106% of original scope 20
  • 21. What did we learn? • What went well, what would we do differently?
  • 22. It’s not what we do, it’s the way we do it... • Project run at regional/country levels • Visibility of senior team members, open & honest culture Engagement • Focus on personal journey • AZ team primarily in-house and specific contract resources • Balance risk & reward of early exits Resources • Clear approach and criteria applied to retention • Simple project methodology Project • Standardised risk & issue methodology across all regions Methodology • Significant volume of 1:1’s between AZ leaders and AZ & Genpact leaders • Clear succession plans for critical resources • Recruitment in Genpact What would we • KPI model do differently • Over invest in time for new delivery centres • Language Dependencies 22 • Develop AZ Retained Operating Model straight away