4. NE Exports by Major Region (HMRC)
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(Value £000s)
2013 2014 2015 3 Year %
European Community 6,113,632 6,988,966 7,001,603 56
Asia and Oceania 1,692,556 1,392,778 1,561,690 13
North America 1,032,595 1,642,975 1,356,628 11
Western Europe exc EC 935,865 848,497 919,106 7
Middle East & N Africa 428,139 402,998 436,326 4
Eastern Europe Exc EC 877,538 804,768 409,462 6
Latin America & Caribbean 243,004 191,985 244,004 2
Sub-Saharan Africa 270,122 201,578 212,524 2
Totals 11,593,451 12,474,545 12,141,343
5. 2015 – Top 10 Markets
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Netherlands ` 1,655,232.00
United States 1,229,300.00
Spain 1,013,818.00
Germany 896,994.00
Belgium 870,727.00
Italy 561,658.00
Turkey 527,228.00
France 473,723.00
China 454,249.00
Russia 372,261.00
6. 6
• 58% of businesses said exporting led to levels of
growth not otherwise possible
• A company is 11% more likely to survive if it trades
overseas
• Companies with an overseas base created an
average of 3.5 UK employees
(Intl Business Strategies, Barriers & Awareness, OMB Research, 2011)
Why Export?
7. 7
Improve financial performance
Achieve levels of growth not possible domestically
Increase commercial life-spans of products
Insulate their business against market/seasonal demands
Develop more PR opportunities
Attract better staff and have better retention
Stay in business longer
Have fun!
Companies that Export…
14. 14
• Is your product or service exportable?
• Does your product or service REALLY meet or better international
competition (USP, value-add, price)?
• Have you got the budget and time?
• Impact on cash-flow?
• Can you afford to be away from home/business for extended periods?
• What training is needed?
• Are your marketing materials suitable?
• Does your product/service need adapting?
International Trade Adviser 1 2 1 Support
17. 17
Export Opportunities Service – FREE –
https://www.exportingisgreat.gov.uk/ - 1800
opportunities
Overseas Market Introduction Service – activity
to your detailed brief, carried out by one of the 150
teams around the world.
Trade Missions – organised market visits
with pre-planned programmes
Finding customers
19. 19
• US, China, UK and Germany’s online retail
markets will collectively grow by £320bn, doubling
to £645bn by 2018
• Digital Trade Adviser
• Practical support
• Online advice gov.uk/ukti and youtube.com/ukti
• Bespoke events
• @UKTIRetail on Twitter
• Special deals on marketplaces
E-Commerce Service
21. 21
•Valve manufacturer/supplier – find a commission Agent in
Russia
•Cake tool maker sell on Royal Mail Tmall Global
•Training company – identify/warm an Agent in Indonesia
•Project management company – provide overview of energy
market in Canada and arrange appointments with end
users/EPC contractors
•Candle-maker – find potential distributors/wholesaler in NE
USA
Local Companies Recently Helped...
New study by OC&C Strategy Consultants, PayPal and Google predicts that US, China, UK and Germany’s online retail markets will collectively grow by £320bn, doubling to £645bn by 2018• This presents a huge opportunity for UK retailers as US, German and Chinese shoppers see them as a key retail destination and consistently outspend domestic shoppers online • But many UK retailers are only doing the basics to capitalise on their popularity abroad, and have the potential to treble their international customer base online
It shows that, with online retail showing no sign of slowing, there is a huge opportunity for UK retailers abroad as Britain is revealed as the most popular online overseas destination for German shoppers, and the second most popular in both China and the US. What’s more, when shopping for UK goods online, Chinese and German shoppers are more valuable than their British counterparts, spending on average 2.7 and 1.7 times more in each transaction. In fact, Chinese shoppers purchase from UK retailers online almost as frequently as domestic shoppers do.Despite their popularity, many UK online retailers only do the basics to localise their offer and access lucrative consumers from overseas. The research shows that they could be earning up to 60% more by going deeper - building trust with local consumers, responding actively to local payment preferences and putting in place the infrastructure to match local competitors on speed. Even in well-established markets like the US, UK retailers could treble their international customer base.
Additional notes: (numbers correspond to bullets on slide)
1.Budget, March 2012 http://cdn.hm-treasury.gov.uk/budget2012_complete.pdf
2.PM statement, Nov 2011 http://www.number10.gov.uk/news/prime-ministers-speech-on-exporting-and-growth/
3. Lord Green, Exporting for Growth campaign, Nov 2011. http://www.youtube.com/watch?v=6ZHn7ZEWFBg
Autumn Statement, December 2012
Autumn Statement, December 2012