1. infographics
for social media
susanoldham
infx598socialmedia

2. content
strategy
Goals for infographics
ƒƒTell a story
ƒƒMake it relevant
to the topic
ƒƒKeep it brief for mobile,
okay to go deep for web
ƒƒFunny and crazy
can be effective
ƒƒLinkbait
ƒƒSEO/increase rank
ƒƒLeverage lists
ƒƒTitle and tag
appropriately for
target audience
susanoldham
infx598socialmedia

3. data
strategy
Adding it up
ƒƒRespect the numbers
ƒƒDo your homework
ƒƒUse data relevant to
your topic
ƒƒCompare apples
to apples
ƒƒFind the data
ƒƒGovernment sources
ƒƒVerify online sources
ƒƒDo your own surveys
ƒƒCredit the source
susanoldham
infx598socialmedia

4. design
strategy
Designing infographics
ƒƒKeep it simple
ƒƒLimit colors
ƒƒLimit types of data
ƒƒDesign for mobile
ƒƒPlan for touch
ƒƒBigger fonts
ƒƒNarrow format
ƒƒDesign for blogs
ƒƒComplexity generates
comments
ƒƒBetter linkbait
ƒƒBlock format
susanoldham
infx598socialmedia

5. 20%
of students
ask questions after class
presentations
susanoldham
infx598socialmedia