1. brand
identity
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
2. AUSTRALIAN TRADE COMMISSION
Australia Unlimited Corporate Branding
Development of national brand identity
brand guidelines, brand assets, brand education,
brand rollout, artwork templates
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
3. AUSTRALIAN TRADE COMMISSION
Australia Unlimited Event Guidelines
Development of brand identity for use at events
brand guidelines, brand assets, brand education,
brand rollout, artwork templates
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
4. AUSTRALIAN TRADE COMMISSION
Retail promotion branding
Supermarket promotions, food and beverages,
cosmetics
signage, flags, counters, wobblers, advertising
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
5. AUSTRALIAN TRADE COMMISSION
UTSAV branding
“Celebrate” Australia - India campaign
brand guidelines, brand identity, banners, event
design, collateral
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
6. AUSTRALIAN TRADE COMMISSION
Corporate Branding
Indigenous artwork extension
brand guidelines, events, print, digital, events,
advertising, templates, artwork
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
7. AUSTRALIAN TRADE COMMISSION
Corporate Branding
Incorporating Brand Australia visual identity
brand guidelines, print, digital, events, advertising,
promotional, internal
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
8. AUSTRALIAN TRADE COMMISSION
Business Club Australia
Business matching around major sporting events
brand guidelines, banners, event signage,
brochures, email marketing, website
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
9. print
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
10. AUSTRALIAN TRADE COMMISSION
Clean Energy
Marketing collateral to support promotion of
Australia’s clean energy industry
directory, fact sheets, banners, event materials
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
11. AUSTRALIAN TRADE COMMISSION
Australia’s Dyanmic Water Industry
Promote Australian capability in water
management internationally
32 page A4 printed publication
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
12. AUSTRALIAN TRADE COMMISSION
Sound off in the world’s largest music market
Promoting US market to Australian music
professionals
12 page CD size booklet
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
13. AUSTRALIAN TRADE COMMISSION
Australia: a leader in sports business
Promoting Australian capability internationally
4pp brochure promoting industry, 12pp directory of
Australian business, A4 advertisement
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
14. AUSTRALIAN TRADE COMMISSION
Australia beauty naturally
Promoting Australian cosmetic and beauty industry
in Italy
12pp directory, double page advertisement, event
stand design, email campaign
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
15. AUSTRALIAN TRADE COMMISSION
World of Food Asia
Promoting Australian food in Thailand
directory, banner, CD cover, video
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
16. AUSTRALIAN TRADE COMMISSION
Corporate Brochure
Designed to bring together the domestic and
international story of exporting
12pp with built in presentation folder and quick
contacts reference
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
17. AUSTRALIAN TRADE COMMISSION
Corporate Presentation folder
Promoting global network
A4 presentation folder
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
18. PADI ASIA PACIFIC
Banners for dive stores and events
Promoting PADI’s suite of products - diver
education, instructor education, first aid,
environmental
pullup banners
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
19. PADI ASIA PACIFIC
PADI Member Directory
Included yearly information about PADI corporate,
country information, member directory, industry
advertising
256pp directory
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
20. PADI ASIA PACIFIC
PADI Product Pricing Catalogue
For PADI Educators and Dive stores
32 page catalogue
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
21. PADI ASIA PACIFIC
Begin Your Diving Adventure
Campaign aimed at new divers
DL brochure - folds out to A3 poster
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
22. PADI ASIA PACIFIC
Corporate Presentation Folder
A4 size with pocket
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
23. digital
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
24. AUSTRALIAN TRADE COMMISSION
Email campaigns and newsletters
Regular newsletters, program and event
promotion, client recruitment
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
25. AUSTRALIAN TRADE COMMISSION
Australian Food
Campaign promoting Australian Food to US market
website, newsletter, event stand design, event
invitations
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
26. AUSTRALIAN TRADE COMMISSION
Corporate Website
Aimed at Exporters, Buyers, Investors, Education
industry and general public
website
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
27. AUSTRALIAN TRADE COMMISSION
eChristmas Card
Replacing paper cards, promoting seasonal
message and incorporating Australia Unlimited
branding and messaging
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
28. AUSTRALIAN TRADE COMMISSION
Australia Unlimited ipad app and video
National branding digital materials
magazine application for ipads, video in various
formats
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
29. AUSTRALIAN TRADE COMMISSION
Social Media
Twitter, Facebook, YouTube, LinkedIn, Vimeo,
MySpace, Flickr, Gravatar
brand and usage policy and guidelines
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
30. PADI ASIA PACIFIC
Email campaigns and newsletters
product promotion and updates, member news,
industry news
bilingual
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
31. PADI ASIA PACIFIC
Corporate Website, dive travel website, member
website, environmental charity website
Content management, SEO
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
32. CLASSIC BLUE
Corporate Website
Concept development, site architecture, content
management, SEO, promotion
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
33. events
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
34. AUSTRALIAN TRADE COMMISSION
Australia Unlimited Event Design
event guidelines, event artwork assets, assistance
and advice in rollout to 1000+ events / year
globally
brand identity print digital events advertising
signage promotional graphic design
internal
Susan Smit PORTFOLIO
35. AUSTRALIAN TRADE COMMISSION
Australia Unlimited Events
Examples of application of Australia Unlimited
branding at global events
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
36. AUSTRALIAN TRADE COMMISSION
Australia Unlimited Events
Examples of application of Australia Unlimited
branding at global events
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
37. AUSTRALIAN TRADE COMMISSION
Australian Water Event in Washington
Promoting Australian capability in water
management to the US market
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
38. AUSTRALIAN TRADE COMMISSION
Brand Australia Events
Examples of application of Brand Australia at
global events
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
39. PADI ASIA PACIFIC
Trade and Consumer Events
Stand design and logistics, member support and
setup, onsite management and promotion
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
40. PADI ASIA PACIFIC
Member Awards Gala Event
member and industry advocacy
gala event organisation and logistics, development
of awards program, judging panel, collateral and
gifts
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
41. PADI ASIA PACIFIC
Lightboxes
Used at various events, and in PADI foyer
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
43. AUSTRALIAN TRADE COMMISSION
Australia Unlimited Corporate Advertising
Templates for corporate advertising of
organisation, industry, market, events, programs
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
44. AUSTRALIAN TRADE COMMISSION
Corporate Advertising
Promoting global network, industry, market,
programs, special events
Various sizes and placements domestically and
internationally
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
45. AUSTRALIAN TRADE COMMISSION
Corporate Advertising
promoting network in local markets and globally
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
46. AUSTRALIAN TRADE COMMISSION
Corporate Advertising
Promoting product, industry, case study, network,
events, programs
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
47. PADI ASIA PACIFIC
Diving advertising
Aimed at entry level divers and rescue divers
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
48. PADI ASIA PACIFIC
Product and education advertising
Promoting products and education career paths
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
49. PADI ASIA PACIFIC
Emergency Responder Advertising
Promoting first aid dive courses
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
50. PADI ASIA PACIFIC
Dive Consumer Advertising
Environmental campaign, entry level divers, dive
education pathways
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
51. promotional
giveaways
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
52. AUSTRALIAN TRADE COMMISSION
Australia Unlimited promotional items
bags, felt bags, tshirts, collared shirts, aprons
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
53. AUSTRALIAN TRADE COMMISSION
Australia Unlimited promotional items
lanyards, caps, umbrellas, USBs, mugs, pens
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
54. internal
communications
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
55. AUSTRALIAN TRADE COMMISSION
Corporate image library - ibrand
Features 10,000+ items including photography,
brand assets, video
Concept development, content management,
training
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
56. AUSTRALIAN TRADE COMMISSION
Staff intranet, online training, newsletter
Brand management and design
brand identity print digital events advertising promotional internal
Susan Smit PORTFOLIO
