Susan McPherson
18 SlideShares 845 Followers 708 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, NY United States
Beruf
Founder and CEO at McPherson Strategies
Branche
Advertising / Marketing / PR
Webseite
susanmcpherson1.wix.com/susanmcpherson
Info
Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire. ...
Kontaktdetails
Tags
csr marketing philanthropy nonprofit nonprofits social_media sustainability ngo socialgood women cause_marketing pr causes ngos partnerships fundraising socent corporate_social_responsibility #sustainability #csr #sdg #un #socialgood #sharedvalue corporate social responsibility product development product management social good funding social media crowdfunding public_relations advertising logo brand design social_good charity techforgood hashtag_activism advocacy fundraise technology cosmetics digital brands social_entrepreneurs social_enterprise hr employeeengagement fenton measurement causemarketing mopedproductions dosomethingorg roi sustainablebrands
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