Surveys and polls are a great way to find out exactly what your customers are looking for.

1. Using Surveys and Polls to Build
Your List
Susan Harrison
Harrison Kenyon Marketing

2. Using Surveys and Polls to Build
Your List
With so many marketers trying to build a list
website visitors are now inundated with opt-in
forms and squeeze pages galore. While this
method still works extremely well you may
need to get a little creative so that people will
part with their email address.

3. Using Surveys and Polls to Build
Your List
One way to attract attention is by offering a
survey or a poll on your page. This could also
be done on Facebook as well. All you do is ask
a couple of questions and make the last one a
request for an email address for a gift.

4. Using Surveys and Polls to Build
Your List
The gift is then perceived as a ‘thank you’ gift
and the person readily parts with their email,
no questions asked.
Use the same thing with the poll. Who doesn’t
love to offer their opinion on something? At the
end use the thank you gift to get their email
address.

5. Using Surveys and Polls to Build
Your List
When using this method always make sure that
your free gift is related to your business.
Otherwise once you start sending out emails on a
totally different topic your subscribers are
going to quickly leave your list.

6. Using Surveys and Polls to Build
Your List
There are various tools available for creating
and running surveys and polls.
Just do a search online for the most popular
ones. Some of these tools will have both free
and paid options. For list building purposes a
free tool will be just fine.

7. Using Surveys and Polls to Build
Your List
Your main purpose for running your survey is to
get people onto your list. So you don’t need to
ask too many questions, enough so that when
you suggest giving them a gift they think it is a
good idea.

8. Using Surveys and Polls to Build
Your List
At the same time you could use the survey as a
research tool as well.
You could find out just what problems your
readers are having and what their likes and
dislikes are. This provides you with valuable
information that you can use in your business,
such as new products or training ideas.

9. Using Surveys and Polls to Build
Your List
Another add on to this is to run a contest and
offer a great prize.
Once people have filled out their ballot you
then get them to share it with their friends. This
provides you with the ability to target even
more people.

10. Using Surveys and Polls to Build
Your List
Contests can be run on various social sites
making it easy for people to share.
Just make sure you read any rules regarding
running a contest first. You don’t want to
overstep boundaries and risk losing your
account.

11. Using Surveys and Polls to Build
Your List
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Harrison Kenyon Marketing