Using social media marketing for customer acquisition, conversion, and loyalty.

1. PRISM | NAID Joint Conference: Social Media Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz

2. A Quick Introduction 1993

3. What today is not about...

4. So Why Social Media? Reaching more prospective customers Converting visitors into customers Keeping customers loyal

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7. Blogging

8. Google Loves Blogs

9. Google Loves Blogs

12. Slideshare

13. YouTube

14. YouTube

15. Corporate videos... Ho hum....

16. Corporate Videos... Ho hum

17. Will It Blend?

18. Will It Blend?

20. European Adoption of LinkedIn

21. Creating an effective profile

22. LinkedIn for Networking

23. Questions & Answers

24. LinkedIn for Recruitment

25. Facebook for Business:Billy No Mates

27. Localised Twitter

28. Twitter

29. Who to follow?

30. Press & Journalists

31. Setting Your Objectives Acquiring more visitors Converting visitors into customers Engaging with your clients Retention and loyalty

32. Framework Step 1: Planning

33. Monitoring Your Digital Footprint

34. Listening What words (terms) help you to identify relevant conversations? Who are your opinion leaders? Where are the “touch points”? How will you monitor conversations?

35. Social Mention

36. Framework Step 3: Conversing Who are you speaking to? Partners? Journalists? Clients? Artists? Which social media platforms do they use? Who is the “real” person who will be the voice of your SM? Create a content / editorial schedule What good stuff (“link bait”) will you have your site?

37. Framework Step 4: Responding How will you handle responding? Public vs private responding Do you have a Social Media policy?

39. Framework Step 5: Measuring Money is not a dirty word: Sales Reverb: Fans, Followers, Friends Engagement: Videos viewed, programmes downloaded Quality vs Quantity Return on Investment

40. Google Analytics

41. Framework Step 1: Planning Who will be responsible? Who needs to be kept informed? How is social media being used in your sector? What are you competitors doing with SMM? What are your SMART objectives? How will you report against these objectives?

42. PRISM: Social Media Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz