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Service Marketing Op 08

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Marketing Tourism Hillary Jenkins, Otago Polytechnic
Marketing Concept ,[object Object]
The Traditional Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],Queenstown
4P’s of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Marketing Mix
Product ,[object Object]
Place ,[object Object]
Price ,[object Object],[object Object]
Promotion ,[object Object],[object Object]
Marketing Services ,[object Object],[object Object],[object Object]
Characteristics of Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Intangibility ,[object Object],[object Object],[object Object]
Inseparability ,[object Object],[object Object],[object Object]
Perishability ,[object Object],[object Object]
Heterogeneity ,[object Object],[object Object],[object Object]
Ownership ,[object Object],[object Object]
How Tourism Differs ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Tourism Differs ,[object Object],[object Object],[object Object]
How Tourism Differs ,[object Object],[object Object],[object Object],[object Object]
How Tourism Differs ,[object Object],[object Object]
7 P’s of Tourism Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People ,[object Object],[object Object],[object Object],http://flickr.com/photos/wolfgangstaudt/2242014640
People - Employees ,[object Object],[object Object],[object Object]
People - Employees ,[object Object],[object Object]
Process ,[object Object],[object Object]
Physical Evidence ,[object Object],[object Object],[object Object],[object Object]
Think about the layout, colours , furnishings, sound systems at an airport. http://flickr.com/photos/jamespaullong/940934988/ Physical Evidence

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Service Marketing Op 08

  • 1. Marketing Tourism Hillary Jenkins, Otago Polytechnic
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  • 26. Think about the layout, colours , furnishings, sound systems at an airport. http://flickr.com/photos/jamespaullong/940934988/ Physical Evidence