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Professional
IBM SPSS
Statistics
IBM SPSS
Survey
Reporter WinCross MarketSight
Standard analyses & data manipulation
Support of standard data formats (.sav, .sss, .mdd, .csv) Separate module
Understands grids, rankings and all standard data types
Crosstabs with multiple questions (banners) Separate module
Automatic creation of tables for checking and cleaning
Automatic deleting of insignificant tables
Easy-to-use drag & drop interface for standard data
manipulations
Recoding & creation of new variables
Advanced variable creation, recoding & data
manipulation tools
Ability to do all standard things without any scripting
Advanced automation via scripting
Online library of useful automation scripts
Tools for tracking studies (overlaying multiple data
sources, moving averages, automatic updating of data)
Coding of open-ended data Separate module Additional fees
Comprehensive online training modules
Choice of automatic statistical tests on tables (e.g.,
nonparametric, treatment of weights)
Create weights/sampling balancing (rim weighting) Separate module
Valid statistical tests for weighted data Separate module
Reporting
Automatically update an entire report by changing filters
or updating data (including weights, charts and
constructed variables)
Special-purpose market research charts (e.g., to show
grid data, tracking)
Exporting to Office (Excel, PowerPoint, Word) with charts
containing underlying data
Automatic updating of data in presentations
Online reporting/Dashboards
Advanced analysis
Principal components analysis/Factor analysis
Regression (linear, ordered, logit, MNL, etc.)
Driver analysis (Shapley, Kruskal, Contribution)
Cluster analysis
Perceptual mapping Separate module
Decision trees Separate module
Latent class analysis
TURF

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Product comparisons

  • 1. Product comparisons Get a free trial at www.q-researchsoftware.com Q Professional IBM SPSS Statistics IBM SPSS Survey Reporter WinCross MarketSight Standard analyses & data manipulation Support of standard data formats (.sav, .sss, .mdd, .csv) Separate module Understands grids, rankings and all standard data types Crosstabs with multiple questions (banners) Separate module Automatic creation of tables for checking and cleaning Automatic deleting of insignificant tables Easy-to-use drag & drop interface for standard data manipulations Recoding & creation of new variables Advanced variable creation, recoding & data manipulation tools Ability to do all standard things without any scripting Advanced automation via scripting Online library of useful automation scripts Tools for tracking studies (overlaying multiple data sources, moving averages, automatic updating of data) Coding of open-ended data Separate module Additional fees Comprehensive online training modules Choice of automatic statistical tests on tables (e.g., nonparametric, treatment of weights) Create weights/sampling balancing (rim weighting) Separate module Valid statistical tests for weighted data Separate module Reporting Automatically update an entire report by changing filters or updating data (including weights, charts and constructed variables) Special-purpose market research charts (e.g., to show grid data, tracking) Exporting to Office (Excel, PowerPoint, Word) with charts containing underlying data Automatic updating of data in presentations Online reporting/Dashboards Advanced analysis Principal components analysis/Factor analysis Regression (linear, ordered, logit, MNL, etc.) Driver analysis (Shapley, Kruskal, Contribution) Cluster analysis Perceptual mapping Separate module Decision trees Separate module Latent class analysis TURF