TURF Analysis stands for Total Unduplicated Reach and Frequency and it is a great way to estimate market potential before incurring unnecessary costs. Learn more about TURF and how to use it to your advantage in this guide by Survey Analytics.

1. TURF Analysis
Total Unduplicated
Reach & Frequency

2. What is TURF?
TURF is an acronym for "total unduplicated
reach and frequency" and it is a type of
statistical analysis used for estimating
market potential.
For example, if a company was going to launch a new product, but
wanted to find out which one would be the most popular, they could
conduct a TURF Analysis first to better understand its potential.
Essentially, TURF Analysis allows you to assess which combination of
products and services appeals to the greatest number of people.
Sometimes decisions based on simple
percentages alone can be deceiving.
TURF Analysis allows you to take into account
complex combinations of choices that people
make when selecting products or services.

3. Why do you need TURF Analysis?
TURF Analysis might be right for you or your
company if you have ever asked yourself these
questions:
What combination of products and services
would sell the best?
How can I tell which marketing campaign is
driving customers?
Where should we place these ads to reach the
widest possible audience?
How much market share will we gain if we add
a new product line to our mix?
For example, say a company wanted to know which features customers
were interested in learning more about. This is an example of what a TURF
Analysis would look like. Here they are calculating unduplicated reach.

4. How do I conduct TURF Analysis?
There are a few different ways to conduct TURF Analysis, depending on
what you would like to achieve.
Analysis - Choose the options (answers) that you would like to calculate
the reach for and click on "Calculate Unduplicated Reach". This will give
you the percentage reach or market share for those options.
Simulator - If you would like the TURF Simulator to run through every
possible combination and present you with the optimal reach for a
limited set of choices, click on "Simulator".
Price Modeling - With this option, you can assign a "cost", a "price", or
specify a "budget" for each of the options. The Price Modeling simulator
will simulate every possible combination that falls within the budget and
give you optimum configurations for the maximum reach.
Line Optimization - With this option, you can find out the cheapest
alternatives if you have a minimum reach that you are trying to achieve.

5. Survey Analytics about us
We help companies listen.
At Survey Analytics, surveys are just a small piece of the puzzle. We help
companies listen through our suite of powerful and interconnected DIY
research tools. Our platform gives you the actionable reports you need to
engage with your audience. With real-time analytics and customizable
dashboards, you can see the information that you need to make the right
decisions.
Aside from surveys, we offer high quality panel and community building
software as well as a variety of tools for developers such as API calls to
Salesforce and a mobile survey SDK. Our platform adheres to the highest
levels of security to protect your valuable information. We support 44
languages and are currently helping clients in 15 countries and 30 different
industries.
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