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Changing india
- 1. INDIA IS CHANGING Ranade Gokul
- 2. CO-EXISTENCE OF CULTURE AND CONNECTIVITY World’s 2nd largest market for handsets Source: BSNL, 2005 Ranade Gokul
- 3. RUSTIC ACCEPTANCE OF TECHNOLOGY Over 10 mn new PCs since 2001 Source: The Economic Times Ranade Gokul
- 4. BURGEONING DEMAND FOR AUTOMOBILES 1 million vehicles sold in the last year Source:SIAM, 2005 Ranade Gokul
- 5. AIR FARE < TRAIN FARE Ranade Gokul
- 6. EVERYTHING IS AVAILABLE EVERYWHERE 53% FMCG; 59% Durables are sold in rural India. Source: MART, 2004-05 Ranade Gokul
- 7. India is buying like never before Whopping Rs.20,000 cr durable market 99% growth for Flat TVs 50% growth in DVD/VCD players 40% growth in Microwave ovens Source: ORG-MARG, 03-04 Ranade Gokul
- 8. KIDFLUENCE 43% 31% C o m p u te r R e f r ig e r a t o r 39% M u s ic s y s t e m 38% 32% Te le v is io n Car P a r e n ts (in % ) o f 7 -1 4 y r o ld w h o s a y k id s w o u ld a c c o m p a n y t h e m Source: Cartoon Network Survey Ranade Gokul
- 9. More than HALF the population is BELOW 25 Ranade Gokul
- 10. 28 Source: The Times of India Ranade Gokul
- 11. THE METRO-SEXUAL INDIAN MALE Ranade Gokul
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- 13. NO ATLAS CARRYING PAST BAGGAGE urban women are in the work 31% force, up from 13% in 1990 women are internet users – 23% in touch with global trends Source: UNESCO Ranade Gokul
- 14. NORTH EAST Periphery of tradition Strong traditional Forefront of economic practices change Western influences started appearing WEST SOUTH Dual Income Emphasis on culture Modern yet family and religion oriented Strong expectation of quality and brand conscious Ranade Gokul
- 15. SO, WHAT INFLUENCES HER MIND? Ranade Gokul
- 16. CAREER & MONEY lac women car owners lac credit card owners Source: TGI, 2003 Ranade Gokul
- 17. 40% of IT enabled services workforce are women Owns cars, cell phones and works nightshift in a BPO Source: UNESCO Ranade Gokul
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- 19. 1994 THE ADVENT OF GROOMING AND GOOD LOOKS SETTING GLOBAL BENCHMARKS FOR BEAUTY & BRAIN Ranade Gokul
- 20. THE growth in Personal GROWING IMPORTANCE OF Care since ’95 GROOMING growth in Color Cosmetics since ‘95 Source: Euro monitor Ranade Gokul
- 21. MY MUMMY… Kid is the badge of her performance Mothers (as opposed to fathers) are …BEST! fast-becoming role models of children Ranade Gokul
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- 23. BOLLYWOOD HEROINES Still the biggest entertainer & influencer of women Ranade Gokul
- 24. FAMILY FIRST Took a sabbatical at the pinnacle of her career to spend time with her baby Making a come back on her own terms Best of both worlds Ranade Gokul
- 25. SENSE & SENSIBILITY Tabu won’t sign-up any role unless it is top quality Prefers authentic roles to frivolous Woman of substance Ranade Gokul
- 26. REIGNING No.1 Versatile “Good Girl” Respectful of parents Outstanding Performer Ranade Gokul
- 27. INDIA ON PRIME TIME IS CELEBARTING STRONG WOMEN Ranade Gokul
- 28. TRADITIONAL YET FULLY CAPABLE OF PARTICIPATING IN THE Portrayal of family values MODERN WORLD with western intervention of infidelity, crime, jealousy Protagonist seen to overcome such situations Ranade Gokul
- 29. YET A 5000 YEAR OLD CULTURE WILL MANIFEST ITSELF… Ranade Gokul
- 30. VFM SEEKER Mirchi Factor Super saver deals Family packs New improved Ranade Gokul
- 31. Guarding old newspapers for re-selling Ranade Gokul
- 32. Keeping plastic seat covers on for months Ranade Gokul
- 33. SIZING UP THIS HYBRID FEMALE CONSUMER Market opportunities and bottlenecks Ranade Gokul
- 34. YIN-TERTAINMENT ECONOMY Trying out new experiences • Internet cafes, coffee-houses Shopping has turned into shoppertainment • The mall experience is not always about shopping Ranade Gokul
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- 36. BRIDGING TWO WORLDS Women spend more time out of the house than ever before • Increased physical freedom and financial empowerment Various ‘bridge products’ adopted to connect the two Worlds • Most Indian women buy a mobile phone to stay connected with kids, and close “separation pangs” Ranade Gokul
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- 39. EQUAL PARTNERS IN MARRIAGE • ‘Buddy marriages’ where husband is more a friend than a boss • Changed power equations • Women’s influence in high-value purchases and traditional male bastions Ranade Gokul
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- 42. GETTING BUFF Being well-groomed is a ticket to success Need to stay youthful to fit in a world that is younger than ever • Gyms and fitness clubs, youth soaps and creams Ranade Gokul
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- 46. BEST FRIEND MOMS To feel more in control, moms try to forge filial friendship • Listen to kids’ suggestions about their appearance • Coax and persuade kids into doing things, than ‘make them do it’ Moms are feeling out of control vis-à-vis kids’ upbringing • Working moms feel guilty about not spending enough time • Homemakers feel that as kids lead fuller lives, they are hardly under their watchful eye Ranade Gokul
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- 49. CELEBRATING MULTIPLICITY OF ROLES Women are playing more roles in and out of the house • Even homemakers are dealing with everyone from the electrician to the bank manager Working women especially lead a heroically hectic life • Effortless juggling of home and job • Don’t want to ‘fall short’ in the house because they work Ranade Gokul
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- 51. TECHNO-WIZ Women are getting more technology-savvy • Feel the attraction of credit cards, mobiles and computer Therefore, demand some level of technology in purchases • Women buyers are demanding scientific product logic and processes in their brands • Rise of ‘kitchen logic’ in everything from detergents to refrigerator Ranade Gokul
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- 54. REMIXED TRADITIONS Increasing exposure to western satellite and global lifestyles • More responsive to the glamour of the west… • …but staying within the boundaries of tradition Therefore the success of creative culture cocktails • McDonald’s offers Indianized fare like McCurry Pan, McAloo Tikki Burger and Maharaja Mac to cater to traditional Indian tastes The influence of fusion dressing Ranade Gokul
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- 57. •One in four women will earn more than her husband •A younger, larger group of women consumers will emerge with unprecedented buying power •They will make in-roads into the strong male domains •The double income lifestyle will come to stay •Women will increasingly marry for love •They will embark on new careers & change careers no matter what •Women will want to be portrayed as what they are – stylish, modern, daring with their own character and not just one dimensional •Women will choose their priorities. If its balance today, it will be more about taking control Ranade Gokul
- 58. T h a n k y o u! Ranade Gokul