This document discusses research and outreach strategies in the digital age from the perspective of the Swedish National Heritage Board. It outlines the board's support for open access to data and digital platforms to enable research. Key initiatives include providing over 1.7 million records of ancient monuments and 80,000 building records with images openly online. The board also maintains various databases and runs infrastructure projects like E-runic to facilitate search and collaboration. The goal is to make heritage data easily accessible and support open research and outreach initiatives in the digital world.