presentation business plan

1. ‫الرحيم‬ ‫الرمحن‬ ‫هللا‬ ‫بسم‬
BUSINESS REPORT
UNITY & CO. SDN BHD AND
MUSLIM UNITED & CO.

2. • Unity & Co Sdn Bhd and Muslim United
& Co. are joint ventured companies. Each
of the companies consists of 6 and 5
members.
• The reason we made a joint venture
relationship was to make the work and
the activity during the
Entrepreneurship Day become smoothly.

3. BOARD OF DIRECTORs
CHIEF FINANCIAL
OFFICER
FINANCIAL
MANAGER
(WAHYUNI)
CHIEF EXECUTIVE OFFICER
(SABRI)
MARKETING
MANAGER
(ZAKIR)
HUMAN RESOURCES
MANAGER
(SURIANI)
CHIEF OPERATIONAL
OFFICER
OPERATIONAL MANAGER
(ZULKIFLI)
EMPLOYEE
(UMI SAKINA)

4. CHIEF EXECUTIVE OFFICER
(CEO)
(Asma Akhir Johari)
MARKETING
MANAGER
(Helma Ahmad Tarmizi)
FINANCIAL MANAGER
(Aisyatun Md Ismail)
OPERATIONAL
MANAGER
(Mimie Maria Zarawi)
ADMINISTRATION
MANAGER
(Nurul Aqilah Jamil)

5. DIRECTOR
AHMAD SABRI BIN
SELAMAT
VICE DIRECTORS
MUHAMMAD ZAKIR BIN
GIMAN
ASMA BINTI AKHIR
JOHARI
SECRETARY
NUR SURIANI BINTI
ZAINI
MARKETING MANAGER
MOHD ZULKIFLI BIN SHAFI’
HELMA BINTI AHMAD TIRMIZI
ADMINISRATTION MANAGER
UMI SAKINA BINTI MAZELAN
AISYATUN BINTI MD ISMAIL
TREASURER
NUR WAHYUNI BINTI
SAFRI
OPERATION MANAGER
MIMIE MARIA BINTI ZARAWI
NURUL AQILAH BINTI JAMIL

6. • This activity was planned to encourage
the students of Islamic Science
University of Malaysia to show their
skills in cooking.
• To encourage the product and produce
halal food.
• To commercialize the cooking products
made by students in Islamic Science
University of Malaysia.

7. • Mission:
• Vision:

8. joint venture
Muslim United
and Co.
Unity and Co
Sdn. Bhd
This service was handled by two companies which are organized by two
parties.
We are the company that provided the same service for others.

9. “Cooking Competition in Entrepreneurship Day” on 24 April 2012, was
organized for the first time by 3rd year student of Faculty of Quranic and
Sunnah Studies at “Pusat Keusahawananan Pelajar “(PKP) in Islamic
Science University of Malaysia.
The service that our group provide is the activity of cooking competition:
‘Pencarian Master Chef Junior USIM’.

10. Slogan :“MahasiswaPandai Memasak”
related in our culture which is the
mindset of the society that every
student only knows to study but
not in cook and not interest totally
to improve their cooking skill
we hope that this competition
can remove that old thinking of
the society and try to think out
of box in this perspective.
this strong slogan can attract
the student’s attention,
show their hidden talent and
become a creative chef in
the future.
‘ala kampung’ food.
The theme
have an interesting registration system on the day of competition.
many slots and activities such as cooking
demonstration by chef Hanieliza, the chef
of Trymasak.
and shooting live at PKP
for WWW.TRYMASAK.MY collection.
We also invited her and
the representative of
Trymasak to judge this
cooking competition.

11. WWW. .MY
MAKCIK CATERING.prizes for winners
cooking equipments worth RM1501st
cooking equipments worth RM100
cooking equipment sworth RM50
The fourth place untill ten place won
consolation prize worth each
prizes.
All of participate are
givencertificate of
participation confirmed by
WWW.TRYMASAK.MY and FPQS.
2nd
3rd The conditionof competition:
•Must prepared 2 dishes - based on what
ingredient organizer will prepare (chicken and
spinach). They can bring 3 ingredients only by
their own.
•Participation: 2 participant per group (our
target is 10 group)
•Fee: RM30.00 per group.
•All of dishes neither should cooking and
present at location and cannot bring ready dish
from home.
cooking
we can download pictures during
competition on facebook Trymasak and can surf their
website, http://www.trymasak.my/.

12. MARKETING AND PROMOTION
STRATEGIES

13. TARGET MARKET
• Divided into two:
1. Visitors
- most of the people at USIM are students,
staffs and lecturers.
2. Participants
- all students in USIM (fpqs, fkp, fem, fsu,
tamhidi and fst).

14. PROMOTION STRATEGIES
• Created a banner and posters
- promotion through:
- facebook
- short message system
(sms)

15. STRATEGIC LOCATION
•Outdoor
•At Pusat Keusahawanan
Pelajar(pkp).
•Car garage.

16. MARKET SHARE WITH COMPETITORS
mini
explorace
20%
mini
game
20%
sports
game
30%
Our
company
30%
Prediction of Market Share
mini
explorace
15%
mini
game
15%
sports
game
30%
our
company
40%
Actual Market Share

17. Competitors’ strengths and weakness
No. COMPETITOR STRENGTHS WEAKNESS
1. MINI EXPLORACE • Interesting
• Challenging and adventurous
• Suitable for an active person
• Know every parts of USIM
• Nice view
• Clash with
students’ schedule
• Provided a short
and limited time
• Less participations
2. MINI GAMES • Interesting
• Related with culture
• Play and fun
• Common games
• Need a lot of
equipments
• Need more
publicity to attract
students
3. SPORT GAMES • Fully managed by experts
• Built a good teamwork
• Sharpen the USIM’s students
talent especially in sport
• Healthier and fun
• The time taken
was too long
• Clash with
students’ schedule

18.  we provided a different service
compared to the other groups
 we encouraging the cooking skills
inside the students
 we did not have enough
experience comparesd to our
competitors.
 also did not have enough
materials and capital to set
up the competition.

19. RISK & PROBLEMS FACED BY
COMPANY

20. Before Event
Problem Solution
Not a suitable place – next to sports
activities
- Inform the event manager – they
provide a space between our place
and sports activities.
The time for the event was not
suitable - Difficult to find participants
-Give excuse letters for the
participants
Cooking equipments – did not have
enough budget to rent
-Borrow from the catering and
friends.
Cannot buy wet materials early – do
not have big refrigerator.
-Buy at night before the day of the
event
Not enough budget for presents and
souvenirs
-Find sponsorship from trymasak,
Faculty of Quranic and Sunnah
Studies, and others.

21. On the Day of Event
Problem Solution
Natural problem – wind Take boxes and old banners from FST’s
store
Lack of audiences during cooking
demonstration
Make announcement at PKP
Not enough chairs and space for audience
during cooking competition
Added chairs
Not enough program tentative
photocopies – demand from audience
Added photocopies
Sources of water was far We prepared a lot of water in a big bucket
and barrel close to the place of cooking
competition.
Some ingredients were not enough –
ginger and turmeric
Buy from the nearest grocery store

22. SUMMARY
- Abroad and expand the promotion to the people
outside USIM.
- Get more sponsorship to support more tools and
etc.
- To avoid the most big problem; which is wind,
strategic place is a must in the future. Also, the
place must be width and comprehensive for the
sake of the participants.
- An exclusive place for the panel to show the
demo.
- A convenient place and close to water resources
are also our recommendation at the future.

23. - Diversify the prizes for winners and the
consolations.
- Decrease the registration cost to attract
more participants.
- Improve the place’s structure and decorate
it in a grand way.