1. Vmoksha’s Social Media Platform

2. Vmoksha Confidential www.vmokshagroup.comSlide 2
Vmoksha Social Media Existing Process
Job openings posted on the
website gets updated in Twitter
and in turn from Twitter to
Facebook through an API
Vmoksha’s
Website
Vmoksha’s
Website
Posting Job
Openings and
Event Updates
Posting Job
Openings and
Event Updates
Vmoksha Social Media PlatformVmoksha Social Media Platform
TwitterTwitter MySpaceMySpaceBlogsBlogsLinkedInLinkedInFacebookFacebook
Job openings
posted
separately
on LinkedIn
Less Used. Vmoksha profile is
posted on Blog and MySpace.
And there is no updates as yet

3. Vmoksha Confidential www.vmokshagroup.comSlide 3
• At Vmoksha the social media is used for posting career opportunities
• The process is when we post job at website that will automatically get posted in
Facebook and Twitter
• LinkedIn is used for job posting by HR team and it is not connected to Vmoksha
website
• Blogs are handled independently without any connection to the website
• Events are posted in website and Facebook
• Jaganath has the rights to post the openings on Vmoksha website, Facebook,
LinkedIn and Twitter
My Understanding of Vmoksha Social Media Activities

4. Vmoksha Confidential www.vmokshagroup.comSlide 4
Roles and Responsibilities
Roles Responsibilities
Presales Team Website Content Management, Social Media
Management, Digital Marketing, Blog Content Creation
and Co-ordination, SEO, Google Analytics Management
and Report Generation
HR Department Post Job Openings and Co-ordinate with Website
development team to ensure all event related content
are up-to-date on the website
Website Development
Team
Bug fixing, Co-ordinate for Search Engine Optimization,
get content from HR team and Presales team and
update it on the website
Sales Team Suggest enhancements in the Website, involve in
Digital Marketing and SEO

5. Competitor Research and
Suggestions

6. Vmoksha Confidential www.vmokshagroup.comSlide 6
• What the above companies are doing in social media?
o Posting Career opportunities on Facebook, LinkedIn and Twitter
o Details of their products and services on LinkedIn
o Posting case studies on all social networks
o Posting News and events on all networks
o Given Facebook and Twitter link in LinkedIn so that LinkedIn connections can
like their Facebook and Twitter page
o Posts their presentations on slideshare to share information and generate
traffic
o Uploading services related videos on YouTube
o Post the articles and sharing the article link to educate followers or customer
o Frequently updating blogs and social networking sites
Wipro and HappiestMinds

7. Vmoksha Confidential www.vmokshagroup.comSlide 7
Suggestions for Vmoksha Social Media Optimization
• Posting case studies, whitepapers, brochures, blog articles on all social
networks
• Presentations on Slideshare
• Video presentations and demos on YouTube
• Create groups and join related groups to start discussions and to
engage wider audience

8. Thank You