Learn how to use your Google My Business profile - a free and easy-to-use tool - to manage and optimize your online presence across Google Search and Maps. - Manage what information people find when they search for your business online - Post updates to showcase what's new and share seasonal offers to increase conversions - Request and respond to reviews; respond to direct messages to build loyalty - Add and share photos to highlight what makes your business special - Add services offered as a "Menu" option in your listing. Create unique appointment URL's to highlight specific services - Publish relevant content and helpful tips using Posts that appear directly on a local search result page. - View insights into how people find your business online - from search keywords to devices used

1. The Home
Contractor's
Ultimate Guide to
Google My Business

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✓ Meet the team
✓ Discussion on your FREE Google listing
✓ Q&A
...One lucky attendee will be
awarded a Google Home Mini!
Stay tuned in till the end…
Why We’re Here

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Jeff White
VP, Client Services
Meet Your Speaker

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Google My Business is like your
business’s “Digital Anchor”

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What is Google My Business?
Allows you to control what
information someone finds when
they search for your business on
Google Search and Maps

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SurefireLocal.com
Yes, you have a Google My
Business listing but…
1) Do you control it?
2) Do you use it?
Find out at www.google.com/business
You Might Be Thinking...

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● Why is it important?
● 4 5 new tools
● 1 secret
● “But wait...there’s more!”

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● Why is it important?
● 4 5 new tools
● 1 secret
● “But wait...there’s more!”

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SurefireLocal.com
Why is it important to you?
Google My Business
● Your business info on Google
○ This is your “digital anchor”
● You are important to Google.
Most searches are...
○ on Google
○ mobile
○ have local intent
○ and...

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SurefireLocal.com
Google said that local search on
mobile devices is growing faster
than mobile search overall — 50
percent year over year. Partly in
response, Google has been
regularly adding new features to
the Knowledge Panel and Google
My Business (GMB).
Google My Business

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Brand Name
Search

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SurefireLocal.com
You & your website
earned these links
Brand Name
Search

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SurefireLocal.com
You pay for this space
(if clicked)
Brand Name
Search

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SurefireLocal.com
Google is GIVING you this
space...IF you follow the rules
Brand Name
Search

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Keyword Search
SurefireLocal.com
You have to EARN this
space and placement.
How do you earn this space?
● Quality
● Proximity
● Relevance

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SurefireLocal.com
1. Take advantage of Google tools & best
practices
2. Be aware of how Google works
3. Be aware of how Google is evolving
What Should You Do?

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● Why is it important?
● 4 5 new tools
● 1 secret
● “But wait...there’s more!”

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How Can You Use Google My Business?
● Post updates to showcase what’s
new and share seasonal offers
● Highlight services you offer
● Text with prospective customers
● Create a unique appointment URL
● Add photos, video to highlight what
makes your business special

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SurefireLocal.com
1. Posts
2. Services
3. Messaging
4. Appointment Link
5. Video
5 New Tools You Can Start Using Today

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SurefireLocal.com
Google Post

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SurefireLocal.com
1. Add Picture
2. Add Message
3. Add Link
4. Choose Button Type
Google Post

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SurefireLocal.com
Google Post

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SurefireLocal.com
Google Post
● Get FREE views
● Important content,
promotions, events

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SurefireLocal.com
1. Posts
2. Services
3. Messaging
4. Appointment Link
5. Video
5 New Tools You Can Start Using Today

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Set Up Your Services List
Allows you to add a whole
menu of services you provide
right within Google My
Business
Categorize your services, add
descriptions
Displays only on mobile

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SurefireLocal.com
1. Posts
2. Services
3. Messaging
4. Appointment Link
5. Video
5 New Tools You Can Start Using Today

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SurefireLocal.com
Messaging

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SurefireLocal.com
● Mobile only
● Google measures &
reports how quickly
you respond!
Messaging

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SurefireLocal.com
● Google says Hi
● Business says Hi
○ Customize your
opening message
● Begin text
conversation
Messaging

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SurefireLocal.com
Messaging

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SurefireLocal.com
1. Posts
2. Services
3. Messaging
4. Appointment Link
5. Video
5 New Tools You Can Start Using Today

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SurefireLocal.com
Appointment Link

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SurefireLocal.com
Create an “Appointment” Link

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SurefireLocal.com
1. Posts
2. Services
3. Messaging
4. Appointment Link
5. Video
5 New Tools You Can Start Using Today

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SurefireLocal.com
Add Video to Your GMB Listing

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SurefireLocal.com
Add Video to Your GMB Listing

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Get an expert analysis of your
digital marketing next week
Tuesday
Thursday
Please email me to
schedule a time
Missed out on the poll?
Send us an email!
marketing@surefirelocal.com
Let’s schedule a call!

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● Why is it important?
● 4 5 new tools
● 1 secret
● “But wait...there’s more!”

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1 Secret...Your homepage is no longer your “homepage”!

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SurefireLocal.com
What does Google
Want?
● Good experience for
its customers /
searchers
● Mobile
● Speed
● Quality
1 Secret

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SurefireLocal.com
Google My Business
Question
Out of the 200-ish Google ranking
factors, what are the top 2-3?

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SurefireLocal.com
Question
Out of the 200-ish Google ranking
factors, what are the top 2-3?
Answer: Content, Links, Rank Brain
(Artificial Intelligence)
....User Engagement
Google My Business

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SurefireLocal.com
It’s not about JUST your website anymore
Digital Footprint =
● Website
● Social sites & activity
● Directory listings
● Reviews
○ Quantity
○ Quality
○ Consistency
Your Business Has a Digital Footprint

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SurefireLocal.com
Manage Your Entire Digital Footprint in One Place

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SurefireLocal.com
Manage Your Entire Digital Footprint in One Place

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SurefireLocal.com
Manage Your Entire Digital Footprint in One Place

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● Why is it important?
● 4 5 new tools
● 1 secret
● “But wait...there’s more!”

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SurefireLocal.com
Google My Business
UGC
● User
● Generated
● Content

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● Types of UGC:
○ Pictures
○ Video
○ Answer questions
about a business
■ Points & Levels
● Questions & Answers
But Wait...There’s More!

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SurefireLocal.com
But Wait...There’s More!

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SurefireLocal.com
● Book appointments
right from GMB
But Wait...There’s More!

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SurefireLocal.com
But Wait...There’s More!

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SurefireLocal.com
But Wait...There’s More!

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Get an expert analysis of your
digital marketing next week
Tuesday
Thursday
Please email me to
schedule a time
Missed out on the poll?
Send us an email!
marketing@surefirelocal.com
Let’s schedule a call!

55. 55
Q&A
Hey Google, who is
the lucky winner?
Today’s winner of the
Google Home Mini is…

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Join Us On Our Weekly Webinars!
Thursday, May 10th
at 4 PM EST
with Bob Sheehan
SVP, Customer Advocacy at
Surefire Local
Check out all upcoming & on-demand webinars at surefirelocal.com/webinars
7 Ways Successful Contractors are
Nailing Digital Marketing

57. HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal
Thank you!