How to Market Your Local Business After a Storm Event

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Hurricanes. Tornadoes. Hailstorms. Thunderstorms. To homeowners, these extreme weather events are a source of dread. For those in the home contractor industry, however, they mean more work. With the potential influx of out-of-town contractors, it can be a challenge for a local company to help homeowners find you first. Each contractor is looking to help people by bringing their services to the table just like you. In this webinar, we've invited an expert from Hailpost to give some insight on how you can set yourself up for success in this sea of contractors. In this online training, you'll learn: - The three most impactful times to market after a storm event - Five considerations to finding new prospective customers - Why you should add direct mail to your marketing mix - Other considerations and how to get started

Marketing

How to Market
Your Business
During a Storm
Event with

2SureﬁreLocal.com
Est. July 2011 in Tysons, Virginia
Specialized in Home Services vertical
1500+ customers and 2500+ locations
Named one of Inc. 5000’s Fastest Growing Private
Companies 5 straight years
One of 50 companies in North America with dedicated
Google team as a Premier Partner; Yext Strategic Partner,
Yelp Channel Partner
5-time honoree

3SureﬁreLocal.com
Is to make you successful in your business
with the best all-in-one marketing platform
that puts you in the driver seat to control
your online business presence.

4SureﬁreLocal.com
You will receive a recording of this webinar. Please
check your spam folder for emails from
Sureﬁrelocal.com
You can reach our team at any point by emailing
marketing@sureﬁrelocal.com or using the
questions/chat box

6SureﬁreLocal.com 6SureﬁreLocal.com
Today’s Speaker
Luke Heffron
Vice President of Strategic
Business Development for ddk
marketing and its subsidiary,
HailPost

Agenda
Five considerations to finding & winning prospects
Why you should include direct mail
Closing thoughts
A storm hit your area. Now what?

Small business roots
Big business results

Keys to Any Successful Marketing Event
What is the purpose of your contact?
What is the best household to reach?
What is the optimal timing?
What is the best channel?
What is the ideal offer?

The Best Households
Intensity vs. Timing

1 week
40%
Storm Event Market Timing
Door to Door
Social
Email
Radio
6-8 months
30%
Direct Mail
Email
1 week plus
30%
Direct Mail
Email
Social

The Sales Funnel
Interest
Consideration
Decision
What is the purpose of your message?

Better response rates
• For every 1,000 contacts, 43 more people will interact
with your direct mail than your email.

Better response rates
Easier to process
• For every 1,000 contacts, 43 more people will interact
with your direct mail than your email.
• Studies show 20% less cognitive effort for direct mail.

Better response rates
Easier to process
The mail box is not full
• For every 1,000 contacts, 43 more people will interact
with your direct mail than your email.
• Studies show 20% less cognitive effort for direct mail.
• Strong direct mail campaigns get noticed.

Integration of Digital and Direct Mail
45% Increase in response
rate when direct mail
paired with digital
communications1
40% Higher
recall/recognition of
brands when email
marketing is followed
by direct mail2
28%
Higher
conversion rate
when direct mail
combined with
digital ads4
25% Increase in
consumer spending
when businesses use
both direct and
email marketing3
Combining direct mail and digital yields greater returns than using just one approach.

Direct Mail Options
Carrier RouteHousehold Specific
Lower cost method of mailing to
neighborhoods that share the same
USPS code to aid delivery efficiency.
More targeted approach to
specific households based on
specific data findings.

Improving Your Offer Incentive
Free inspection
A chance to win a $75 Starbucks card
No obligation quote
$50 for appointment scheduled

Closing Thoughts
Set Mindset
Create plan – quick hits, nurture
Leverage available tools
Take advantage of all mediums
Review, learn, adjust
lheffron@ddkmarketing.com

27SureﬁreLocal.com
Would you like to learn more about Sureﬁre Local, HailPost, or both?
Want to learn more? Call/Email: 571-327-3391 | marketing@sureﬁrelocal.com
Learn more about Sureﬁre Local
Learn more about HailPost
Learn more about both
or call / email now!
571-327-3391
marketing@sureﬁrelocal.com

29SureﬁreLocal.com
Such a pleasure to work with. The
knowledge and experience they have is
amazing.
We have worked with Sureﬁre Local for
over 8 years. Our experience with their
team has been nothing less than
excellent!
SureﬁreLocal.com
marketing@sureﬁrelocal.com
(571) 327-3391

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