Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. I am a Houzz Certified Marketer and Marketing Strategist here at Surefire and took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as an Exterior Replacement Contractor -- [hint: It helps you get found in search for starters]
- 4 steps to getting started and create an effective Houzz profile for your business
- And 10 tips to help along the way
2. 2
We are
● Est. July 2011
● Located in Tysons, Virginia
● Specialize in Home Services vertical
● 1,260+ customers; 1,730+ locations
5-time honoree
3. 3
Create the best local marketing technology software
and services that our customers LOVE and rely on every
day because it makes their lives easier when it comes
to growing their businesses
Our
Mission
4. 4
QUICK REMINDERS
You can reach our team at any point by
emailing marketing@surefirelocal.com
or using the questions box
You’ll receive a recording of this
webinar on Monday of next week!
5. 5
“One lucky attendee is
going to win a free
Google Home Hub!”
Winner announced at the end of today’s webinar!
Hey Google, what’s today’s giveaway?
7. 7
Getting the most from today’s talk
● The importance of having an online presence
● How Houzz fits into that puzzle
● What Houzz offers you as an Exterior Replacement Contractor
-- [Hint: Helps you get found in Search for starters]
● 4 Steps to creating your own Houzz profile
● 9 tips to help you along the way
12. 12
In fact, 73% of high-intent traffic / engagement you see is coming from
places other than your website
1st –Party Web Traffic Search, Maps, Directories, Voice, Chat
13. 13
It’s made up of all the places your business appears online…
and the information found there
● Business name
● Phone Numbers
● Address / Location
● Ratings & Reviews
● Content
(Photos/Videos)
● Online Profiles
(Directories/Social Media)
● Website
32. 32
Claiming Your Profile is Easy
Visit houzz.com/pro and click on
“Create Free Professional Profile”
Then enter your company name,
category, city/state, and phone
number
50. 50
Why Do I need reviews?
More and more, customers are relying
on online reviews to find and select
home services professionals. by
having reviews, you increase your
visibility on Houzz and your exposure
to potential new clients.
51. 51
Who should I ask for a review?
Clients who love the work you’ve done!
52. 52
What happens after I ask for a
review?
An email is sent to the clients you
select, including a link to write a
review on Houzz. After the review is
written, it is submitted to the Houzz
team. Once approved, you will be
notified via email and the review will
be visible on your profile.
53. 53
What makes a great review?
Details are key. Ask your clients to
include photos from the project and to
comment specifically on what they
love the most.
56. 56
Want to learn more?
Email marketing@surefirelocal.com or call 571.327.3391
Schedule a call for a free
consultation on your online
presence and a website analysis.
Monday
Tuesday
Email me to
schedule a call
During the call,
ask about our
Pre-Black Friday
Special!
66. 66
Personalize Your Review Requests
Use one of these prompts to personalize your message
● Ask them how they’re enjoying a specific feature you worked on
● If you get to know them on a personal level, ask them how their family is
enjoying their new home
● Ask how their new roof, siding, windows, gutters, etc. has stood up against
weather
● During the holiday season, find out how they’re decorating their space
Tip #7
73. 73
Educate Them
● Your clients don’t know what type of shingles they need; they just know they
need their roof replaced
● Use projects & photos to clearly define what each type is
● Share articles with tips on choosing the right roof type for their house
BONUS
74. 74
To Recap...
To maximize your Houzz profile, you should...
● Complete Business Description + Add Services
● Upload and Keyword Project Photos
● Gather reviews!
● Use Ideabooks to streamline the process & build meaningful
relationships with your clients
● Join in the discussion
79. 79
One Tool for Everything
You want to use
technology that makes
your life EASIER
… not harder
… and helps you
manage it all in one
place to get the
insights you need
80. 80
What factors play into LOCAL SEARCH RESULTS?
Courtesy of Moz: https://moz.com/blog/local-search-ranking-factors-survey-results-2017
82. 82
Wouldn’t it be nice…
to have a tool that makes this
easy for you to understand
what’s going on and help you
take action
# of leads
# of reviews
#avg. star rating
Website
performance
Social media
engagement
Search terms
people are using to
find your business
Directory Listings
Most common
terms that appear
in your online
reviews
83. 83
Want to learn more?
Email marketing@surefirelocal.com or call 571.327.3391
Schedule a call for a free
consultation on your online
presence and a website analysis.
Monday
Tuesday
Email me to
schedule a call
During the call,
ask about our
Pre-Black Friday
Special!
84. 84
Hey Google, who is today’s lucky winner?
The winner of the Google
Home Hub is...
Q&A