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ทายนิสัยจาก Facebook ?!
(Personality traits and Facebook use)
@makissy

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CONTENT DISCLAIMER 

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Social Network Sites (SNSs)

http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/

4
Social Network Sites (SNSs) and Human Behavior
• The use of an SNSs can allow an individual to find others with
similar interests, whether it be for romantic ❤ or social purposes.
• The other major use of SNSs is to maintain pre-existing social
connections.
• Facebook is by far the most popular SNSs, making it the logical
place to begin investigating the patterns, causes, and
consequences of the social processes associated with SNSs usage.
5
The Big Five Personality Traits
•
•
•
•
•

Extraverted
Open to new experience
Conscientious
Agreeable
Neuroticism

Introverted
Closed-minded
Disorganized
disagreeable
Emotional Stability
6
 The types of interactions which are made possible
through an SNS may actually result in a stronger
relationship than might be possible through
face-to-face methods.

7
Online

interactions generated more selfdisclosures and fostered deeper personal questions
than did face-to-face conversations.

8
Many

relationships formed online eventually
result in real world contact

9
 Individuals who are low on the trait of Extraversion (i.e., are
introverted) are more likely to utilize technology such as an SNS for
their communication needs 

 Those who were high on the trait of Neuroticism were likely to
use the Internet to avoid loneliness 
10
People who are introverts or neurotic because of
their difficulties in social interactions will locate their
REAL ME through the Internet 

11
Extraverted

individuals generally have more
Facebook Friends, and belong to more Facebook
Groups than introverted individuals

12
Individuals who are high in neuroticism are more
likely than emotionally stable individuals to prefer
using the Wall

13
Those who low in Neuroticism preferred posting
photos on their Facebook wall

14
People with high levels of narcissism engage in
frequent use of Facebook

15
Shy people spend significantly more time using
Facebook than non-shy people 

16
Facebook

users have higher levels of total
narcissism, exhibitionism, and leadership than
Facebook nonusers 

17
Individuals with higher scores on exhibitionism also
have higher preferences for Photos
and Status Updates 

18
Less

emotionally stable individuals not only
reported microblogging more frequently, but also
expressed more emotions in their microblogs 

19
Reference
• Who uses Facebook? An investigation into the relationship between the Big Five,shyness,
narcissism, loneliness, and Facebook usage (2011)
• Personality and motivations associated with Facebook use (2009)
• A Review of Facebook Research in the Social Sciences (2012)
• Facebook Therapy: Why People Share Self-Relevant Content Online (2012)
• “On the Internet No One Knows I’m an Introvert”: Extroversion, Neuroticism, and
Internet Interaction (2002)

20

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[BarcampSK3] ทายนิสัยจาก Facebook By @makissy

  • 3. 3
  • 4. Social Network Sites (SNSs) http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/ 4
  • 5. Social Network Sites (SNSs) and Human Behavior • The use of an SNSs can allow an individual to find others with similar interests, whether it be for romantic ❤ or social purposes. • The other major use of SNSs is to maintain pre-existing social connections. • Facebook is by far the most popular SNSs, making it the logical place to begin investigating the patterns, causes, and consequences of the social processes associated with SNSs usage. 5
  • 6. The Big Five Personality Traits • • • • • Extraverted Open to new experience Conscientious Agreeable Neuroticism Introverted Closed-minded Disorganized disagreeable Emotional Stability 6
  • 7.  The types of interactions which are made possible through an SNS may actually result in a stronger relationship than might be possible through face-to-face methods. 7
  • 8. Online interactions generated more selfdisclosures and fostered deeper personal questions than did face-to-face conversations. 8
  • 9. Many relationships formed online eventually result in real world contact 9
  • 10.  Individuals who are low on the trait of Extraversion (i.e., are introverted) are more likely to utilize technology such as an SNS for their communication needs   Those who were high on the trait of Neuroticism were likely to use the Internet to avoid loneliness  10
  • 11. People who are introverts or neurotic because of their difficulties in social interactions will locate their REAL ME through the Internet  11
  • 12. Extraverted individuals generally have more Facebook Friends, and belong to more Facebook Groups than introverted individuals 12
  • 13. Individuals who are high in neuroticism are more likely than emotionally stable individuals to prefer using the Wall 13
  • 14. Those who low in Neuroticism preferred posting photos on their Facebook wall 14
  • 15. People with high levels of narcissism engage in frequent use of Facebook 15
  • 16. Shy people spend significantly more time using Facebook than non-shy people  16
  • 17. Facebook users have higher levels of total narcissism, exhibitionism, and leadership than Facebook nonusers  17
  • 18. Individuals with higher scores on exhibitionism also have higher preferences for Photos and Status Updates  18
  • 19. Less emotionally stable individuals not only reported microblogging more frequently, but also expressed more emotions in their microblogs  19
  • 20. Reference • Who uses Facebook? An investigation into the relationship between the Big Five,shyness, narcissism, loneliness, and Facebook usage (2011) • Personality and motivations associated with Facebook use (2009) • A Review of Facebook Research in the Social Sciences (2012) • Facebook Therapy: Why People Share Self-Relevant Content Online (2012) • “On the Internet No One Knows I’m an Introvert”: Extroversion, Neuroticism, and Internet Interaction (2002) 20