6. • It’s cheap.
• It’s relatively easy.
• It will set you apart.
• It will make YOU look cool.
• It’s fun.
7. principles:
1. you have to have the goods to back it up. you
can’t create a brand or culture.
2. it’s social – broadcasting alone doesn’t work.
3. transparency goes a long way!
4. authenticity rules.
5. you’re not alone in your efforts – if you
leverage your employees.
6. you can’t own it – but you can influence it.
12. can’t wait
time for our
Thursday pizza
to launch
our new what
totalk
and beer! (yes mentorship
we do it ever
program.
week!)
we love our week
off between
so proud that
we won the
about? did you know
christmas + new
that 1/3 of our
years – and it’s paid! best place to new hires come
excited work award! from employee
referrals?
about the just made
new staff my CEO just
wrote this
some offers –
can’t wait to
starting on really great
article about hear back!
Monday! our culture…
13.
14. you can’t talk to yourself though.
how to make friends online.
28. your action steps.
content is the currency of social media - line up
content providers and provide continuous training
and support
focus on ongoing support and resource commitment
– implementation is only the beginning
think big, start small, scale up – implement in phases
– tightly prioritize and continually reassess
plan for continuous evolution – content, user
interface, user preferences, platforms
Not everyone can be like Google. There’s only one Google. There’s only one Zappos too. But we want to be like them. They have incredible employment brands. Employment branding’s ultimate goal? Being a great place to work. It makes candidates come to you, it requires you to do do less active recruiting. If you build it, they will come. Maybe. The Disclaimer? Yougotta have the goods to back it up. if you’re not a great place to work, twitter, FB, etc. won’t save you. Go back to basics, fix your shit and then come back and think about your employment brand.
I’m going to skip the stats. There’s no question that social media is important when I’m friends with my CEO on FB, when most of my family is on there, and when the POTUS had a successful campaign due in large part to social media. The White House uses social media, so should you.
how to start up a conversation in social media? how do you start up a conversation at a cocktail party. SAME DAMN THING. you don’t enter in and scream at the top of your lungs… HEY LOOK AT MY NEW PURSE. same goes for social media. don’t enter in screaming… HEY LOOK AT THIS JOB I HAVE TO FILL. it’s obnoxious.
authentic. show personality.
There isn’t a magic bullet from a tools perspective – and the tools are going to change, and the audiences that gravitate to certain tools will change.
Wanting to run and set up a twitter account, facebook Fan page, etc. seems like the first logical step, but it might be step 5 or 6. Coming up with a logical plan, building a business case and presenting to Senior leadership all have to take place first.
In this slide I’ll speak to building the relationships with IT and Marketing to ensure successful launch of social media HR strategy