2. i’m sure you already know this…
-- 6.4 job seekers per job opening
-- job losses continue
-- 22% of hiring managers using
social networks for background
checks
job search 2.0: social media for personal branding
jessica lee | APCO Worldwide
3. job search 2.0: social media for personal branding
jessica lee | APCO Worldwide
4. job search 2.0: social media for personal branding
jessica lee | APCO Worldwide
5. don’t forget to…
• use privacy features as necessary
(Facebook!)
• claim custom/vanity URL’s and
use consistent handles
• use consistent avatars/profile
pictures
job search 2.0: social media for personal branding
jessica lee | APCO Worldwide
6. job search 2.0: social media for personal branding
jessica lee | APCO Worldwide
8. job search 2.0: social media for personal branding
jessica lee | APCO Worldwide
9. job search 2.0: social media for personal branding
jessica lee | APCO Worldwide
10. three steps to having a kick ass
personal brand:
-- be self aware: know who you are.
-- be honest: tell the truth about
who you are.
-- be at ease: be comfortable with
who you are.
job search 2.0: social media for personal branding
jessica lee | APCO Worldwide