2. Introduction
The highest class of single seater auto racing
Most expensive form of racing because the teams
have to build their own cars
Formula 1 cars are often called the world's fastest
billboards.
“Formula One Group” is owned by 3 major
groups i.e. CVC Capital, JP Morgan & Bernie
Ecclestone
Second largest viewership in the world after
football
4. Formula 1 followers in India
Age Group of Indian F1 fans is 20-24 years
Predominately male and belonging to higher and
middle class
Internet savvy and fundamentally patriotic
Loyalty towards winners
According to the Research there could be, over the
next four or five years, a potential audience of over
100 million young Indians.
5. How Formula 1 can Adopt Indian Culture
Three Suggested way
1. Less Expensive Ideas
2. Expensive Ideas
Ideas which require Govt.
3. support
6. Less Expensive Ideas
Creating awareness through Facebook
Merchandise stores
Blogs and Forum for F1fans
Create Mobile games on Formula 1
Sticker can be printed on UB groups products
Promotion through College Festivals and Sport
Events
Auto graffiti
7. Expensive ways:
Increasing no of Go Carting centers in India
Set up Centralized Academy or Institute for
creating new Drivers and Engineers for Formula 1
Cars
Organizing intercollegiate F1 League Race in
India
Sponsorship to interested candidates
Promotion through reality shows like Roadies
and Khataron Ke Khiladi
Making a movie on Formula 1 and creating a
new hero or Role model in India
8. Ideas which require
Government support:
Form a centre body or association for Formula 1
Betting can be legalized in Formula 1
Provides land to build new circuit in Metropolitan
cities