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1. Shades of beauty

3. 1940 – DOVE SOAP BAR 1960 – ORIGINAL DOVE BEAUTY BAR 1980 – LEADING BRAND. 1990 – DOVE BEAUTY WASH. 1995 – EXPANSION IN RANGE. 2001 – DOVE ANTI-PERSPIRANT. 2003 – DOVE HAIR CARE LINE. 2004 – BODY FIRMING LINE. SEPTEMBER 2004 – LAUNCHED CFRB. 2005 - WORLD’S LARGEST CLEANSING BRAND.

4. GOAL OF THE CAMPAIGN REDEFINE BEAUTY BOOST SELF ESTEEM

5. ABOUT THE STUDY AND METHODOLOGY The RTABS was commissioned by Dove, one of Unilever’s largest Beauty Brand. Understand - women, beauty and well-being and the relationship between them, globally. Concern- limited portrayal of beauty Dove’s mission was to explore emperically How women define beauty How satisfied they are with their beauty How they feel about female beauty portrayal in the society. Weather it was possible to think and talk bout female beauty in a more authentic, satisfying and empowering way. The Study managed by StrategyOne – specialist applied research firm based in New York. Collaboration with Dr. Nancy Etcoff of Harvard University and Dr. Susie Orbach of the London School of Economics. The findings are based on quantitative data collected from a global study of 3200 Women ,aged 18 to 64, conducted across 10 countries. Telephonic Interviews.

6. Description of One’s Looks Total Respondents All figures in percentages. Excludes none of these, don’t know and refused

7. Description of One’s Looks All figures in percentages

8. Discomfort in Describing Oneself as Beautiful Total Respondents “I do not feel comfortable describing myself as beautiful” All figures in percentages.

9. Discomfort in Describing Oneself as Beautiful “I do not feel comfortable describing myself as beautiful” strongly agree All figures in percentages.

10. Defining One’s Weight Total Respondents All figures in percentages.

11. Perception of Weight vs. The Reality of Weight All figures in percentages.

12. Satisfaction with Factors in one’s Life Total Respondents All figures in percentages

13. Importance in Making “ You” Feel Beautiful Total Respondents All figures in percentages.

14. Importance in Making “ You” Feel Beautiful Total Respondents All figures in percentages

15. Importance of Attributes in Making Women Feel Beautiful- (1 of 2) Total Respondents All figures in percentages

16. Importance of Attributes in Making Women Feel Beautiful – (2 of 2) Total Respondents All figures in percentages

17. The Media and Beauty Total Respondents All figures in percentages

18. The Media and Beauty All figures in percentages.

19. Better Ways to Depict Women in the Media Total Respondents – Top Two Choices All figures in percentages

20. Better Ways to Depict Women in the Media Total Respondents – Top Two choices All figures in percentages.

21. CONCLUSIONS The word “Beauty” has become functionally defined as “physical attractiveness”. This definition is communicated through the media . Women try to achieve it. Since this idea is difficult to achieve, women find it difficult to think of themselves as beautiful. This leads to unhappiness and low self esteem and self worth. The study outlines the components of beauty clearly. Along with physical attractiveness, the components also include happiness, kindness, wisdom, dignity, love, authenticity and self-realization. Women believe that media can also be a force for reconfiguring the image of beauty it has perpetuated. True beauty should be the new standard – with the unprecedented power to open minds and move emotions. The challenge for Media is to know true beauty, feel it and represent it faithfully in the ways they speak about it.

22. LET’S CELEBRATE CURVES

23. Use sunsilk

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29. MOBILE OUTDOOR MARKETING.

33. WOULD U LIKE TO SEE A FAT THIGH LIKE THAT