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Making Deliverables 
Making Deliverables
   Consumable




         By
    The Designers
Why can’t developers and designers
Wh     ’d l            dd i
      understand each other?
What is the use of
We need to do 
                 designers when we 
                 di          h
User study…
                   are the one who 
                  build applications
Why do you need         Why do you take 3 
     the screens, we        days to come up 
first  need to make the 
fi t      dt      k th      with a wireframe, 
                             ith     if
       work flow and        which looks like a 
        architecture             scribble
If its just a sketch 
     why can’t you 
 accommodate the 
              d t th
       changes in 
     requirement?
Because they don’t speak 
  the same language!
  the same language!
Do you think users are 
     important ?
     important ?
Users, not technology, drive the 
        product’s success
So, What is User Centered Design?
• Example of bottle design
  Example of bottle design
• Manufacturing design and UCD design
An approach              With 
that supports            User‐centered 
the entire               activities
development 
process



   So, What is User Centered Design?
An approach              In order to 
                         With 
that supports            create 
                         User‐centered 
the entire               applications
                         activities
development 
process



   So, What is User Centered Design?
An approach              In order to 
                         With 
                         Which are easy 
that supports            create and are 
                         User‐centered 
                         to use
the entire               applications
                         activities
                         of added value 
development              to the intended 
process                  users.



   So, What is User Centered Design?
What do we do?
The client gave us “sample” 
screens , requirements 
screens requirements
and information finalized
Application redesign   Requirements fixed
Concept fixed
Concept fixed
Product Strategy
Product innovation
Product innovation
Product innovation
Which means, we are saying …
Good design is good business 
Good design is good business
      – TJ Watson, founder IBM
Good design is  For good business
Good design is ‘For’ good business 
To sum up, design helps business
To sum up, design helps business
    The biggest cost benefit that UCD can provide is by more accurately 
•
    defining requirements. 
     – A change made late in the design process will typically cost ten times 
        more than if the change were identified during requirements. 
     – Making changes to working systems will cost about one hundred times 
        more. 

    Design helps in making a better product 
•
     – by innovation and better interaction, aesthetics
     – by acting as a business differentiator
       by acting as a business differentiator.
How do we do it ?
How do we do it ?
How do we do it ?
How do we do it ?
H   d     d i?
Process diagram – actors, roles, relationships, questions
                   Gram e’Arth
Let us condense this a nut shell…



                                    Business



                                    Product
   User
                                               Technology
                 User Requirement



          We are here to help you build things….
Hand in Hand with Agile
Product
 Pd                 Planning
                    Pl   i          Building
                                    B ildi
Stakeholder 
 Concept
                    Product Owner
                    Product Owner   Designer + 
                                    Designer +
Stakeholder         Team            Developer




               Hand in Hand with Agile
Planning
 Product
 Pd                                      Building
                                         B ildi
                   Product Owner
Stakeholder 
 Concept           Team
                                         Designer + 
                                         Designer +
                   Designer + Product 
Stakeholder                              Developer
                   manager + 
                   User Representative




               Hand in Hand with Agile
Product                                   Building
                                          B ildi
                            Planning
                            Pl   i
Concept
Stakeholder 


Market research
+
Business Goals
Business Goals



                  Agile and UCD Process
Planning
Product                             Building
                                    B ildi
Concept    Phase 0: 
           User requirement 
           User requirement
           gathering

           Phase 1: 
           Ph      1
           Feature list, 
           according to priority
           1. 2, 3,4, 5 ….
           Break it into 
           independent 
           independent
           modules (stories)
           A (1, 2, 3) , B (4, 5)

          Agile and UCD Process
Building
               Developer
 Designer
                                  Release A
 Research 1+2 D l
 R      h 1 2 Development 
 Design 1     groundwork

 Design 2 
 Design 2     Develop 1
              Develop 1
                                  Release B
                                  Rl      B
 Research 3


 Design 3     Develop 2
 Research 4
 Test 1 

                                  Product

                    Agile and UCD Process
How this helps….
            How this helps….
• Better understanding of the problem
  Better understanding of the problem.
• Allows rapid testing and validation of story 
  concepts before time consuming coding.
  concepts before time consuming coding
• Provides a clear, sociable visual representation 
  of the project vision.
   fh       j     ii
• Engaging the end user as a customer.
• Improves basis for estimation.
• Mitigates project risk
  Mitigates project risk.
UCD in an agile environment
      UCD in an agile environment
• Ideal Role Sharing
  Ideal Role Sharing
• Team Based
• Team (designer + developer) takes ownership 
        (d i        dl        )k             hi
  of the design
• Provides the vision of the design for multiple 
  development cycles
Thank you !

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