Marketing 101

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Wirtschaft & Finanzen Business

Marketing 101 By Peter Nguyen, BCom [email_address]

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Creating a value proposition is a fundamental part of business strategy and every good strategy is based on a differentiated customer value proposition. A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced. A value proposition can apply to an entire organization, or parts thereof, including: individual customer accounts, products and/or services.

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This is a presentation on Brand and Branding, written and presented by me recently. The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing. It covers certain examples of successful brands which have become one by adopting certain marketing strategies. The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand. The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand. I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand. In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand. As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to. I hope it will be useful for a pretty basic level of understanding.

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Marketing 101

1. Marketing 101 By Peter Nguyen, BCom [email_address]

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Marketing 101

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