Convincing home sellers to list with you isn’t always easy, especially when many of your competitors are saying a lot of the same things. Video is a great way to push that needle of indifference closer to trust. Video is convincing.

1. Supernova Media Presents:
101
Real Estate

2. If you are new to Social Media,
you may first want to check out
our ‘Social Media 101’
presentation.
https://www.slideshare.net/secret/
6IVHOBDx3JQASF
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4. YouTube is a social network, search engine,
hosting service and an important advertising
platform for businesses all over the world.
It is the 2nd largest search engine in the world.
Created in February 2005, it was bought for $1.65
billion US by Google in November 2006.
The site allows users to upload, view, rate, share,
add to favorites, report and comment on videos.
About YouTube

5. YouTube Traffic 2017
1,300,000,000 people use YouTube.
300 hours of video are uploaded to YouTube every
minute!
Almost 5 billion videos are watched on YouTube
every single day.
YouTube gets over 30 million visitors per day.
Almost 5 billion videos are watched on YouTube
every single day.

6. One minute of video is equal to the value of 1.8
million words.
According to Unruly, a persons enjoyment of a
video increase their purchase intent by 97%
and their brand association by 139%.
In other words, people who see your
video will want to work with you
and remember your brand.
Why YouTube?
74% of all Internet traffic in 2017 will
be video.

7. • 80% of YouTube's views are from outside of the U.S.
• Female users are 38% vs Male users are 62%.
YouTube Demographics
More than half of
YouTube views come
from mobile devices.
18-24 - 11%
25-34 - 23%
35-44 - 26%
45-54 - 16%
50-64 - 8%
65+ - 3%
unknown age - 14%.
User Percentage by Age:

8. Trust is a huge factor in whether or not people believe something or someone.
It plays into how we make decisions, who and what we buy into, and where we
choose to spend our time and money.
Building Trust
Convincing home sellers to list
with you isn’t always easy,
especially when many of your
competitors are saying a lot of
the same things. Video is a great
way to push that needle of
indifference closer to trust. Video
is convincing.

9. Video is Convincing
Trust is extremely important when selecting a
realtor. They want to know that you are:
• Professional
• Knowledgeable
• Technically savvy
• Connected
• Available
• And more.
To make sales (or win new clients and listings),
people have to believe what you’re telling
them. They have to believe in you.

10. Video is Retained
Before people can believe you and want you
to represent them in their home selling or
buying journeys, they have to remember who
you are.
It’s been shown that viewers retain 95% of a
message when they watch it in a video,
compared to just 10% when reading it in text
alone.
According to Brainshark, the information
retained in one minute of online video is
equal to about 1.8 million written words.

11. Video and SERP’s
According to MarketingSherpa, video attracts
two to three times more visitors and doubles
their time spent on the site.
You see a 157% increase in organic traffic from
search engines by including more video on
your site.
You have a 50x better chance of achieving a
page 1 ranking with video according to
Forrester Research!

12. Video and Facebook
Facebook is generating 8 billion video views
per day.
The number of video posts per person has
increased 75 percent globally.
The amount of video from people and brands
in News Feed has increased 3.6 times year-
after-year.
More than 50 percent of people who visit
Facebook every day watch at least one video.
Online video is 100% more socially engaging.

13. Still not sure what video marketing has to do with real
estate?
According to an Australian Real Estate group, Listings
that include video receive 403% more inquiries.
4X more leads on listings that include video.
Video marketing can get you:
Video Marketing and Real Estate
• Better search engine rankings
• Better website content
More visitors and time on your website
• More social engagement
• More leads

14. Video is the fastest way to share information. It’s not just
fast, it’s emotional and believable.
73% of homeowners say they are more likely to list their
home with an agent who offers a video for their property.
58% of buyers want and expect to see video of a home
they’re looking at online.
80% of internet users recall watching a video ad on a
website they’ve visited in the past 30 days. 46% of them
took some action after viewing the ad.
71% of consumers say that video is the best way to bring
product features to life.
Video Marketing and the Consumer

15. • The average user spends 88% more time on a
website with video.
• The average website visit without video is just 50
seconds. With video is five minutes.
• Landing pages with video have up to 800% more
conversion than the same page without a video.
• Enjoyment of video ads increase purchase intent by
97% and brand association by 139%.
Using Video on your Websites

16. Video and Mobile
Any web-enabled phone can access the
YouTube mobile website.
More than half of the videos watched
were on our smartphones. Mobile is a huge
contributor to the growth of online video.
We’re consuming online video everywhere.
Consumers are demanding both video and
mobile. The great news is, both are easy to
provide with the right technology – and you don’t
have to be tech-savvy.

18. 5 Video Tips for REALTORS
Video is great for search
optimization, but it’s important
to remember that video isn’t
indexed on its own..
– it’s indexed based on the
metadata (aka title, description,
and tags) that you provide
along with it.
Make sure to fill out all of these
fields when uploading your
video to YouTube.
Make the most of metadata.

19. 5 Video Tips for REALTORS
Title optimization
When crafting your title, come up with something that
not only accurately expresses what your video is
about, but also includes keywords and phrases that
viewers will likely search for in order to find your
content. Here are some tips:
• Include keywords near the beginning of your title for better search indexing.
• Keep your title concise; a title that’s too long might get cut off in the results.
• If your video isn’t getting much traction, try updating your title.

20. 5 Video Tips for REALTORS
Description optimization
Write search-optimized copy describing
your videos. The description field is
invaluable when it comes to helping
your content get discovered.
• Remember that only about the first 125 characters of your description
(including spaces) will appear in search results, make these words count!
• Include clearly marked links back to your website or resources where viewers
can find more information.
• Link to your social media accounts in the descriptions for all of your videos.

21. 5 Video Tips for REALTORS
Tag optimization
Tags will also help YouTube index your video in search. Make sure to only include
tags that are relevant to your video or industry.
• Try updating tags as new
trends emerge.
• Include common misspellings.

22. 5 Video Tips for REALTORS
Thumbnail optimization
Thumbnails don’t exactly fall under metadata, but they’re also good for search
optimization. When someone searches for your video, they’ll see the title, the
beginning of your description, and a thumbnail image.
• Thumbnails must be at least 640×360
pixels.
• Choose an image that’s visually
compelling.
• Make sure your thumbnail accurately
represents your content.

23. 5 Video Tips for REALTORS
Don’t just upload property videos to your YouTube
channel. Branch out and create other types of content as
well.
General videos about the real estate industry will help
you position yourself as an expert, and help potential
buyers and sellers find you.
Include: neighborhood videos, tips for buyers and sellers,
tips for realtors and more.
Diversify your Content.

24. 5 Video Tips for REALTORS
Google gives preference to active channels, so it’s worth
your while to upload videos frequently.
Keep your channel updated to encourage fans to come
back; they love seeing your newest videos and other
activities.
Have more repeat viewers with a regular schedule.
Stay on the top of your viewers’ minds, set up a routine
publishing schedule to let them know when to expect
your next release.
Post Videos Regularly

25. 5 Video Tips for REALTORS
Add a featured video on your channel page with more
information about yourself, your experience, and the
services you provide.
This type of video will help potential clients get to know
you, so they can get a feel for your personality and how
you work.
Add a featured video about yourself.

26. 5 Video Tips for REALTORS
You can use cards to add interactivity to your
videos. Cards can point viewers to a specific
URL and show customized images, titles, and
calls to action.
Include clear calls to action and links using Cards
Include contact information and links in
the description to more details.

27. Engaging Video Content for your Website
Engaging
Website Content
Viewers retain 95%
of a message when
they watch it in a
video compared to
10% when reading it
in text.
Promote
Yourself
Visual content drives
engagement.
Viewers spend
100% more time on
pages that have
videos on them.
Get More
Listings
73% of homeowners
say they are more
likely to list their
home with an agent
who offers to create
a video for their
property.

28. Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain
Follow Nancy on Twitter
Visit her website
Follow her Blog
Follow her on Pinterest
Like Supernova Media on
Facebook
Find her on LinkedIn
And visit her YouTube Channel
About Nancy Bain

29. • When people think of real estate video, they
usually think of home walk-throughs and
videos of property images.
• Videos that sell you, that outline your unique
qualities – these are game changers. These
can be actual videos of you or animated
videos that utilize stats, infographics and
catchy images.
• Adding a custom, personalized video to your
website can greatly increase your chances of
getting a page one ranking in Google.
Video that Sell You
Set yourself apart from your
competition