Market research conducted for GlobalPoint Travel by our graduate team at Alliant International University

1. Market Research Ashley Spetch Jeff Montgomery Alex Howland Chris Roman Ariannabell Reyes

2. Purpose The survey was conducted to find out why companies in the bottom twenty percent weren’t using services as often to book their corporate travel plans. Census of bottom twenty percent of customers

3. Survey Design Team Customer satisfaction survey was created by the Alliant International University survey team and SharleenWollach, manager of Product Development and Training. Included both quantitative and qualitative questions.

4. Method Online Qualtricssurvey link sent out to bottom twenty percent of customers Sent in an email with a cover letter, coming from independent survey team at Alliant International University Customer contact information was obtained directly from Global Point Travel

5. Results 16.25 percent response rate (13 out of 80 customer organizations responded). Survey remained open for one week, as per the request of GlobalPoint Travel Solutions.

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7. Results If you have used the internet to make travel purchases, which sites have you used? Expedia.com Hotels.com Budget.com Cheaptickets.com Travelocity.com Southwest.com Orbitz.com Marriott.com American Airlines United Airlines

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9. Results If your company does use other travel agencies, which companies do you use? American Express T & C Huffman Travel

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20. Recommendations Distribute survey to top twenty percent of customers to compare. Consider addition of online services and ticketing. Consider implementation of daily travel alerts.

21. Question & Answers Questions/comments? Suggestions? Thank you for your feedback!