Over the last few weeks marketing strategies and lead generation have been the focus of what we are sharing. Not just for the good of everyone’s health…though of course it will help. Through our conversations with clients and colleagues we know that this time of year starts many of us thinking about our own sales targets. How far behind are we! or with summer around the corner what is actually possible. This leads to the key question? You know the one !… what do we need to do to achieve that magical 100% and beyond. We are business owners just like you and client acquisition is always at the forefront of our mind. As a recruitment business owner you will also be thinking about how will you attract those candidates that all your clients clamor over ?We help clients map out their own marketing and sales strategy and we base it around what is currently working in the current market. Something we always suggest to people is work on long term and short term priorities. This blog post will focus on short term planning. The short ones being a 90 day cycle. Way back when (80’s actually), I was trained to work in a sales cycle, it worked just as well then as it does today. The activities might have changed slightly, this is probably the only difference. No matter what you see on line about this being new and state of the art it isn't… it is classic stuff that works. I digress. Today then let’s have a look at what we could do over the next 90 days.

1. cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
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B2B Marketing Strategies! Have At Least One For the
Next 90 days
By Denise Oyston And Sharon Newey

2. cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
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Over the last few weeks marketing strategies and lead generation have been
the focus of what we are sharing. Not just for the good of everyone’s
health…though of course it will help. Through our conversations with clients
and colleagues we know that this time of year starts many of us thinking about
our own sales targets. How far behind are we! or with summer around the
corner what is actually possible. This leads to the key question ? You know the
one !… what do we need to do to achieve that magical 100% and beyond.
We are business owners just like you and client acquisition is always at the
forefront of our mind. As a recruitment business owner you will also be
thinking about how will you attract those candidates that all your clients
clamour over ?We help clients map out their own marketing and sales
strategy and we base it around what is currently working in the current
market. Something we always suggest to people is work on long term and
short term priorities. This blog post will focus on short term planning.

3. cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
~ 3 ~
The short ones being a 90 day cycle. Way back when (80’s actually), I was
trained to work in a sales cycle, it worked just as well then as it does today. The
activities might have changed slightly, this is probably the only difference. No
matter what you see on line about this being new and state of the art it isn’t…
it is classic stuff that works. I digress. Today then let’s have a look at what we
could do over the next 90 days.
This is where I am meant to say…” start with the end in mind?!” First it is a
great idea to get a handle on one of two key priorities in your business.
1. Map Out Your Diary
If you are a recruitment consultant, training company or service provider of
any shape or form you will have time when you are delivering client work. This
might be interviewing, delivering training etc. This is a key priority. Planning it
out in a diary or wall planner works. Top tip also plan in your prep time…I am
sure you do it already or is it just me that sometimes forgets .
To help with our own planning we have started to use monthly and 90 day
planners. You can download them for free at this website. Marketing strategy
planner. From a web marketing consultant and excited geek this might sound
strange and I print them off and write in the boxes. Being Visual and
kinaesthetic it seems to have a positive effect, similar to writing down your
goal list at the start of a year. It then stays on the desk where it is always front
of mind. Below is a quick shot of a 90 day planner that I started 10 minutes
ago. By next week it will all be mapped out till the middle of August.

4. cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
~ 4 ~
By doing this you can see your own priorities and where you might have to
outsource work As we all have a life , plan in your personal activities as well. All
work and no play can make us rather dull. I know it happened to me about 2
years ago. Thankfully I am nearly fully recovered.
2. Decide on an offer or service
Now the fun starts. Decide what you want to promote. This is a promotional
cycle for you. It could be, your current service profiled in a different way, a
new coaching programme, a new service, a new range of products either
digital or physical. It might even be an offer to a new market you have
identified that you want to work with…and one of the best ones to implement
is an offer to your current and lapsed clients. Remember that people do forget
about you and your service and it isn’t personal.
3. Decide on 2-3 Marketing and Sales Strategies

5. cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
~ 5 ~
Some people might say just focus on one marketing or sales strategy only. For
some people that might work, if you have tested everything for years and
know all your numbers in details (call me a cynic and it is unlikely). We are
sharing what works for us. Our own experience is multiple marketing strategies
give us more options. Top Tip always include offline (networking,
telemarketing, advertisements, an event) and online (optimizing your website,
a webinar or teleseminar, social networking, email marketing, online press
releases, forum marketing) marketing strategies. Measure the results and GET
YOUR TEAM TO DO THEM CONSISTENTLY FOR 30 DAYS. Promise me you won’t
give up ? Three is a real magic number and 30 days doing anything will give you
a real sense of what is working.
To get you going just get a piece of paper and write down everything that
comes to mind. No judgements write everything down, even the stuff you
don’t like doing. The first ones that pop out are likely to be the ones that give
clues to what is working for you.
In summary decide if this is something you want to do. It works by the way.
You have to do this consistently if you want your pipeline full of clients. Below
are the actions Sharon and I will be taking over the next couple of weeks as we
plan our own series of promotions.
Suggested Actions
1. Availability plan and current client projects
2. Set our Goal i.e turnover, clients, proposals out
3. Offers for our different markets
4. Agree our 3 key marketing strategies
5. Plan out our content and value strategy
6. Plan our activity by day
7. Plan out our Webinars and Contact Strategy
8. Set our Milestones
9. Monitor and evaluation process

6. cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
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About Super Fast Recruitment
We help recruitment businesses with their recruitment marketing to get more
candidates and clients through online marketing. Our keen team of experts
create websites that convert through to building killer campaigns to help you
grow. Using the latest online marketing methods to bring the new generation
of candidates and clients to your business.
Fast Track Your Sales was founded in 2004 (by Sharon Newey and Denise
Oyston), and began helping local businesses and training and development
companies with their online marketing efforts.
After helping many businesses in different markets, we noticed a trend in the
recruitment space. The trend being that, most recruitment owners are simply
too busy and not equipped to stay on top of everything that changes in the
online marketing space to maximise the growing opportunity it brings.
While the same statement holds true for many types of businesses, the
recruitment experience has been drastically altered because of the internet
and social media; as a result to remain competitive recruiters need to adapt.
Recruitment companies have so many moving parts that it’s simply impossible
to do it alone. The good news is we can take the headache away and replace it
with results.

7. cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
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From designing a stunning website that attracts candidates and clients,
through to getting your website found and helping you dominate your chosen
sector, we do it all…we even write the content on your website.
If you are looking for a dedicated recruitment marketing company that
understands your needs call us on 0845 257 0073.
Alternatively have a look at our website and all it’s resources. You can find it
here at: www.SuperFastRecruitment.co.uk
Best Wishes,
Denise and Sharon