1. ...from Engagement to Experience
Multipiattaforma di MTV come
coinvolgimento attivo

2. MTV : the largest network
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incoronato da Business Week quot;Top Media Brandquot;
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raggiunge oltre 500 Mio di case in 160 paesi
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MTV Italia ha un’awareness pari all’87,3% sul target 14-34
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4. on air

5. on air
on the ground

6. on air
on the ground
on line

7. on air
on the ground
on line
mobile

8. on air
on the ground
on line
mobile

9. on air
on the ground
on line
mobile
on, everyone
ll be doing it

10. MTV Music Network: la
musica su SKY
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Classico e
Sound
intramontabile
contemporaneo e
grandi successi
Sound energetico e
veloce
Musica sofisticata &
Innovazione pura fashionable

11. MTV.it
Dati mensili
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90.000 Download podcast

12. MTV.it: music, tv & you
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13. MTV : unique positioning
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15. From engagement...
Se dovesse scomparire mi mancherebbe:
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16. ... to Experience
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Se dovesse scomparire mi mancherebbe:
MTV Audience
%
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17. Unique selling proposition
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