Tips for Effective Trade Show Display Design
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At every trade show your business attends, the big question is: How will your company stand out among the many? Here are 5 secrets to effective trade show display designs that will get you noticed! For more information about effective trade show displays, check out our website at: http://www.sunrisesigns.com or follow us on twitter @sunrisewraps
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Tips for Effective Trade Show Display Design
- 1. Five Trade ShowFive Trade Show Display Design SecretsDisplay Design Secrets presents:presents:
- 2. Trade showsTrade shows are a great way toare a great way to growgrow your businessyour business
- 3. but how dobut how do youyou stand out in a crowd?stand out in a crowd?
- 4. No matter how great your product or service, the design of your trade show display is going to make your business's first impression.
- 5. Want toWant to stand outstand out at your next trade show?at your next trade show?
- 6. We haveWe have 55 tipstips forfor effectiveeffective,, eye-poppingeye-popping trade show displaytrade show display designdesign..
- 7. 1. Goals, goals, goals1. Goals, goals, goals
- 8. Before you can set out to have anBefore you can set out to have an effective trade show display designed, youeffective trade show display designed, you must know yourmust know your goalsgoals for the display.for the display.
- 9. WhatWhat are you trying toare you trying to accomplishaccomplish?? ???
- 10. What are you trying toWhat are you trying to accomplishaccomplish?? ● FindingFinding new leadsnew leads?? ● IncreasingIncreasing brand awarenessbrand awareness?? ● Launching aLaunching a new productnew product?? ● Or do you want toOr do you want to draw peopledraw people inin,, intrigueintrigue them?them?
- 11. AA good designergood designer will ask you these questionswill ask you these questions prior to launching Photoshop.prior to launching Photoshop.
- 12. 2. The2. The SixSix Second RuleSecond Rule
- 13. 1. 2. 3. 4. 5.1. 2. 3. 4. 5. 66.. That's all the time that you have to grabThat's all the time that you have to grab someone'ssomeone's attentionattention to your trade showto your trade show display.display.
- 14. To ensure that your displayTo ensure that your display stands out in astands out in a crowdcrowd, think about billboards or car wraps, think about billboards or car wraps thatthat get your attentionget your attention..
- 15. Consider your favorite ad in aConsider your favorite ad in a magazine or on a billboard,magazine or on a billboard, what stands outwhat stands out??
- 16. A striking image? Humor? Creativity?A striking image? Humor? Creativity? ● IncorporateIncorporate your favorite elementsyour favorite elements into yourinto your next trade show display design.next trade show display design.
- 17. 3. Read You Like A Book3. Read You Like A Book
- 18. People will read your trade show graphicsPeople will read your trade show graphics just like they read a newspaperjust like they read a newspaper From top leftFrom top left To bottom right!To bottom right!
- 19. Your display design elements shouldYour display design elements should be setup the same way.be setup the same way. ● Start with yourStart with your main pointmain point on theon the top left hand sidetop left hand side ● followedfollowed sub categoriessub categories ● oror supporting pointssupporting points ● or any otheror any other importantimportant informationinformation!!
- 20. End with what you would like the attendee toEnd with what you would like the attendee to rememberremember about you.about you.
- 22. Your trade show booth display isYour trade show booth display is NOTNOT a brochure.a brochure.
- 23. You should have brochures to hand outYou should have brochures to hand out at your booth, but your display shouldat your booth, but your display should not be annot be an exact copyexact copy..
- 24. Hire a designer who works on largeHire a designer who works on large signs or vehicle wraps. signs or vehicle wraps. They have a better understanding ofThey have a better understanding of grabbing attention with less,grabbing attention with less, so youso you can say morecan say more!!
- 26. The mostThe most effectiveeffective trade showtrade show displays ask adisplays ask a thoughtthought provokingprovoking question.question.
- 27. The question should evoke anThe question should evoke an emotion,emotion, goodgood oror badbad, to get the, to get the attendee thinking.attendee thinking.
- 28. AA greatgreat question will provoke thequestion will provoke the attendee toattendee to stop over and chatstop over and chat, or your, or your staff will pick up on their "thinking" bodystaff will pick up on their "thinking" body language andlanguage and start the conversationstart the conversation. . Either way, it's aEither way, it's a win-winwin-win!!
- 29. ...and the...and the leadsleads,, exposureexposure, and, and product awarenessproduct awareness will taste great!will taste great! Incorporate theseIncorporate these 5 display design secrets5 display design secrets into your recipeinto your recipe for trade show success...for trade show success...
- 30. HaveHave questionsquestions oror commentscomments about our trade showabout our trade show display design tips?display design tips? You can ask them atYou can ask them at http://www.sunrisesigns.comhttp://www.sunrisesigns.com oror tweet ustweet us @sunrisewraps@sunrisewraps